Homepride is back on TV screens after a 10-year hiatus with a £2.3m ad push that aims to celebrate its 50th anniversary and the relaunch of the brand with a new strapline ‘Everybody loves Homepride’.
KFC is aligning TV, print, outdoor, PR and digital together for the first time to mark the arrival of its pulled chicken range, a tactic it hopes lifts the premium credentials of the brand.
Marketing Week went to the official opening of Vans’ new event space, House of Vans, in London and spoke to brand’s marketing director Jeremy de Maillard
Senior marketers at Marketing Week Live 2014 define what they regard as their next big challenges.
Senior marketers including Dominic Grounsell from RSA, Michael Magee from Mars, Andy Edge from Odeon and Simon Lloyd from Superdry explain how mobile will fit into their marketing plans.
LEGO’s head of co-creation Peter Espersen talks about what creates success and how a mindset of doing more than simply pushing products can lead to success.
James Eder, an entrepreneur who has taken part in the Marketing Academy mentoring programme partnered by Marketing Week, talks about getting students involved with brands and building relationships.
Marketing Week Engage Awards judge Michelle Keaney talks about her brand, which helps young people find opportunities, and how it works with companies on their corporate social responsibility schemes.
Ed Pilkington, who heads up marketing and innovation at Diageo, talks about innovation – how does Diageo do it and what can others learn from its experiences?
Why focus on the internet of things? Jonathan Earle, head of customer strategy & development, Telefonica UK, talks about how it all links back to customer experience.
What keeps Michael Magee, VP of marketing at Mars awake at night? He talks to our Marketing Week Live reporting team about his biggest challenge – talent management.