Navigating the martech maze: How to meet expectations
Morag Cuddeford-JonesThe final instalment in our series looks at having the right implementation in place to ensure marketers get the best out of martech in terms of value and creativity.
Navigating The Martech Maze
Navigating the martech maze: How to ensure implementation runs smoothly
Morag Cuddeford-JonesIn the second of our three-part series, in partnership with SAP, we find teething problems are par for the course with martech and something to prepare for from the start.
Navigating the martech maze: How to get started
Morag Cuddeford-JonesIn the first of Marketing Week’s new three-part series, in partnership with SAP, we chart the journey of buying marketing technology, giving marketers the guidance they need to avoid hitting dead ends.