Ogilvy Advertising

B2B brands: the Creative View from Pitch

B2B brands are those that have best noticed the recent shifts in spending power and modified their marketing efforts accordingly, says Joe Fernandez. Read the cover feature here: how business power brands are flexing their marketing muscle IBM’s UK brand leader, Kate Pennell, explains how the company’s “Smart Planet” strategy works in this case study […]

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Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.