Olympics 2012

Coca-Cola extends Olympic legacy push

Coca Cola Street Games

Coca-Cola Great Britain has extended its partnership with national sports charity Street Games for a further three years and is launching a rejuvenated campaign to strengthen its legacy commitment to improving youth participation with sport beyond the London 2012 Olympic Games.

BT most memorable Olympic TV ad

BTHola

Despite London 2012 sponsors forking out millions for the endorsements of high profile athletes such as Jessica Ennis and Usain Bolt this summer it was an ad featuring sex-starved students salivating after their Spanish neighbours that struck a chord with the British public and voted the most memorable Olympic-themed TV spot, according to a new study.

YouTube unveils Football channel

YouTubeFootballPic304

YouTube is partnering with online video distributor Rightster to launch a football highlights channel, as the search giant steps up efforts to position its video platform as an entertainment destination to rival TV.

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