Olympics 2012

Coca-Cola extends Olympic legacy push

Coca Cola Street Games

Coca-Cola Great Britain has extended its partnership with national sports charity Street Games for a further three years and is launching a rejuvenated campaign to strengthen its legacy commitment to improving youth participation with sport beyond the London 2012 Olympic Games.

BT most memorable Olympic TV ad

BTHola

Despite London 2012 sponsors forking out millions for the endorsements of high profile athletes such as Jessica Ennis and Usain Bolt this summer it was an ad featuring sex-starved students salivating after their Spanish neighbours that struck a chord with the British public and voted the most memorable Olympic-themed TV spot, according to a new study.

Olympics legacy must be a long-term benefit

Ruth Mortimer

The Olympics hangover is here. The sense of optimism that the London 2012 Games spread across not only the UK but the world has dissipated and we have come thumping back to reality. Rather than headlines about gold medal winners, we are back to dismal predictions about the Greek economy and future of the euro. Sigh.

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