Olympics 2012

Coca Cola Street Games

Coca-Cola extends Olympic legacy push

Lara O'Reilly

Coca-Cola Great Britain has extended its partnership with national sports charity Street Games for a further three years and is launching a rejuvenated campaign to strengthen its legacy commitment to improving youth participation with sport beyond the London 2012 Olympic Games.


Olympic marketing boosts Coke volumes

Lara O'Reilly

Coca-Cola’s marketing to promote its sponsorship of the Olympics helped boost the number of products bought by consumers in its last financial quarter, but revenue was hit by promotional pricing across the sector.


Beats by Dr Dre in debut TV push

Seb Joseph

Headphone range Beats by Dr Dre is to launch its first television campaign in the UK as it looks to exploit the surge in interest in the brand sparked by its ambush marketing stunt at the London 2012 Games.


BT most memorable Olympic TV ad

Seb Joseph

Despite London 2012 sponsors forking out millions for the endorsements of high profile athletes such as Jessica Ennis and Usain Bolt this summer it was an ad featuring sex-starved students salivating after their Spanish neighbours that struck a chord with the British public and voted the most memorable Olympic-themed TV spot, according to a new study.


Panasonic switches funds to social media

Seb Joseph

Panasonic UK is to feature its most passionate social media advocates in traditional advertising, one of several investments in Facebook and Twitter that will see digital funds shifted away from display marketing.


Telegraph Olympic strategy shows signs of pay off

Lara O'Reilly

The Daily Telegraph’s strategy to place considerable investment in its Olympics coverage in the hope of attracting new readers appears to have paid off as the title was one of the few newspapers to report a circulation uplift in July. (FULL DATA IN TABLE BELOW)

Ruth Mortimer

Olympics legacy must be a long-term benefit

Ruth Mortimer

The Olympics hangover is here. The sense of optimism that the London 2012 Games spread across not only the UK but the world has dissipated and we have come thumping back to reality. Rather than headlines about gold medal winners, we are back to dismal predictions about the Greek economy and future of the euro. Sigh.

Metro AdidasHP

Adidas takes sponsors gold

Russell Parsons

Adidas has emerged as the clear winner among official sponsors of the London 2012 Olympic Games with its sponsorship of Team GB leading to a spike in positive sentiment about the sports brand.