Headphone range Beats by Dr Dre is to launch its first television campaign in the UK as it looks to exploit the surge in interest in the brand sparked by its ambush marketing stunt at the London 2012 Games.
Despite London 2012 sponsors forking out millions for the endorsements of high profile athletes such as Jessica Ennis and Usain Bolt this summer it was an ad featuring sex-starved students salivating after their Spanish neighbours that struck a chord with the British public and voted the most memorable Olympic-themed TV spot, according to a new study.
The Daily Telegraph’s strategy to place considerable investment in its Olympics coverage in the hope of attracting new readers appears to have paid off as the title was one of the few newspapers to report a circulation uplift in July. (FULL DATA IN TABLE BELOW)
The Olympics hangover is here. The sense of optimism that the London 2012 Games spread across not only the UK but the world has dissipated and we have come thumping back to reality. Rather than headlines about gold medal winners, we are back to dismal predictions about the Greek economy and future of the euro. Sigh.