Olympics 2012

Channel 4 Paralympics ad

C4 claims ‘Olympic effect’ for Paralympics

Lara O'Reilly

Channel 4 claims to be experiencing “the Olympic effect” when it comes to advertiser demand around its Paralympic coverage later this month, but media agencies have expressed caution over the uplift clients are likely to experience from the event.


Team GB readies crowdsourced push

Seb Joseph

Team GB is asking London 2012 fans to submit their own content for an online scrapbook of memories from the Games as part of a wider move to maintain the level of interest in sports following the national team’s success at this year’s event.


London 2012: Brand winners

Seb Joseph

As the curtain closes on the London 2012 Olympic Games, Marketing Week picks out the best marketing campaigns showcased at the London 2012 Games.

Procter Gamble

P&G to raise £16m to boost youth sport

Mary-Louise Clews

FMCG giant Procter & Gamble has announced it will donate an extra $25m (£16m) raised via portions of its product sales to support youth sport around the world as the next step in its ten year corporate partnership with the International Olympics Committee (IOC).


M&S taps into Team GB pride

Seb Joseph

Marks & Spencer (M&S) has tried to tap into the patriotic fervour stemming from the success of Team GB at the London 2012 Games by unveiling the “word’s largest Union Jack flag”.


Lloyds: ‘sponsorship laws are oversensitive’

Seb Joseph

Lloyds has called on the International Olympic Committee (IOC) to rethink its “oversensitive” branding laws designed to protect the exclusivity rights of sponsors because they are having a detrimental effect on the way consumers perceive them as corporate businesses.


Adidas scraps planned Phillips Idowu ad

Seb Joseph

Adidas is changing the strapline it is to use for tomorrow’s (9 August) Metro cover wrap featuring Team GB athelete Phillips Idowu to read ‘Take the Pain’ instead of ‘Take the Gold’ after the triple jumper failed to claim a place in the Olympic final.


Twitter distances itself from Olympic ambushers

Seb Joseph

Twitter has defended its decision to not assist Olympic chiefs in cracking down on ambush marketers during the Games, a defence that comes days after the micro-blogging site was used by Dr Dre’s headphone brand to circumvent London 2012 branding laws.


GB Olympians set for sponsorship boost

Seb Joseph

Olympic Gold medallists Jessica Ennis, Mo Farah and Greg Rutherford can expect a boost to their commercial income after their victories on the athletics track this weekend (4 August).