Olympics 2012


Q&A: Cadbury 2012 boss Norman Brodie

Seb Joseph

Marketing Week speaks to Cadbury’s London 2012 general manager Norman Brodie about how its activity as a Olympic sponsor has given its marketers a legacy of marketing assets to be used across the Cadbury portfolio well beyond 2012.

Seb Joseph

M-commerce could have stemmed Olympic ticket fiasco

Seb Joseph

The public frustration levelled at Locog over the empty seats at Olympic venues this week could have been lessened if the organising committee had a more comprehensive mobile strategy to allow people to purchase left-over tickets for events using their devices.


Olympic sponsors unite behind Jessica Ennis

Seb Joseph

Olympic sponsors British Airways, Adidas and Procter & Gamble (P&G) have launched tactical marketing campaigns to show their support of Team GB medal hopeful Jessica Ennis ahead of today’s (3 August) heptathlon event.

Seb Joseph

Pressure on Chevrolet to fulfil global dreams

Seb Joseph

General Motors’ tie-ups with Manchester Utd and Liverpool give Chevrolet the global staging platform to extend the brand beyond North America, providing it has faith in the sponsorship strategies laid out by its recently departed CMO Joel Ewanick.


Wiggins gold will spark sponsorship boom

Seb Joseph

Bradley Wiggins’ new found status as one of Britain’s most high profile athletes will spark a raft of commercial deals from brands looking for something different to “glamour athletes” such as Usain Bolt, according to industry experts.

Team GB

Olympic brands must look beyond London

Rosie Baker

The 2012 Olympic Games are not even half way through, and while London basks in the success of Danny Boyle’s Opening Ceremony and palpable buzz in the city, brands are already planning for the 2016 Olympics in Brazil.


Locog tube campaign thanks sponsors

Seb Joseph

Olympic organisers have extended the outdoor marketing campaign thanking all 53 sponsors of the London 2012 Games for their investment to London tube stations, claiming that without the backing from the likes of Coca-Cola and McDonald’s there would be no “moments that last forever.”


YouTube unveils Football channel

Seb Joseph

YouTube is partnering with online video distributor Rightster to launch a football highlights channel, as the search giant steps up efforts to position its video platform as an entertainment destination to rival TV.