Olympics helps boost spend on outdoor
Lara O'ReillyThe Olympics, Euro 2012 and the Diamond Jubilee all helped contribute to a near 10 per cent revenue growth in outdoor media, according to figures from the Outdoor Media Centre.
Olympics 2012
Q&A: Cadbury 2012 boss Norman Brodie
Seb JosephMarketing Week speaks to Cadbury’s London 2012 general manager Norman Brodie about how its activity as a Olympic sponsor has given its marketers a legacy of marketing assets to be used across the Cadbury portfolio well beyond 2012.
IOC must find ways to protect sponsors from social ambush
Nick HuberLocog and sponsor brands should improve social media monitoring and provide athletes with better training on how to use social platforms during the olympics to protect the rights of sponsors against “ambush” marketing, say branding experts.
M-commerce could have stemmed Olympic ticket fiasco
Seb JosephThe public frustration levelled at Locog over the empty seats at Olympic venues this week could have been lessened if the organising committee had a more comprehensive mobile strategy to allow people to purchase left-over tickets for events using their devices.
Olympic sponsorship lifts Adidas sales
Seb JosephOlympic sponsor Adidas has hailed its biggest ever UK marketing campaign ‘Take the Stage’ for lifting sales of London 2012-related merchandise to around around £100m.
Olympic sponsors unite behind Jessica Ennis
Seb JosephOlympic sponsors British Airways, Adidas and Procter & Gamble (P&G) have launched tactical marketing campaigns to show their support of Team GB medal hopeful Jessica Ennis ahead of today’s (3 August) heptathlon event.
Pressure on Chevrolet to fulfil global dreams
Seb JosephGeneral Motors’ tie-ups with Manchester Utd and Liverpool give Chevrolet the global staging platform to extend the brand beyond North America, providing it has faith in the sponsorship strategies laid out by its recently departed CMO Joel Ewanick.
Wiggins gold will spark sponsorship boom
Seb JosephBradley Wiggins’ new found status as one of Britain’s most high profile athletes will spark a raft of commercial deals from brands looking for something different to “glamour athletes” such as Usain Bolt, according to industry experts.
Gold winner Wiggins calls for cycling safety
Seb JosephLondon 2012 gold medallist Bradley Wiggins has urged the Government to do more to raise awareness for safer cycling in the UK after the death of a cyclist hit by an Olympic coach close to the Velodrome.
Nike avoids Olympic sponsorship restrictions
Nick HuberNike has launched an ad campaign starring former Team GB athlete Paula Radcliffe after she pulled out of the Olympics due to injury.
UK more responsive to Olympic sponsor mobile ads than US
Nick HuberUK consumers are unlikely to use their mobile phones to look up products of their national teams’ official sponsors, but are more likely to respond to mobile ads from official sponsors than their US counterparts, research has found.
Olympic brands must look beyond London
Rosie BakerThe 2012 Olympic Games are not even half way through, and while London basks in the success of Danny Boyle’s Opening Ceremony and palpable buzz in the city, brands are already planning for the 2016 Olympics in Brazil.
Locog tube campaign thanks sponsors
Seb JosephOlympic organisers have extended the outdoor marketing campaign thanking all 53 sponsors of the London 2012 Games for their investment to London tube stations, claiming that without the backing from the likes of Coca-Cola and McDonald’s there would be no “moments that last forever.”
YouTube unveils Football channel
Seb JosephYouTube is partnering with online video distributor Rightster to launch a football highlights channel, as the search giant steps up efforts to position its video platform as an entertainment destination to rival TV.
Samsung rolls out Paralympic campaign
Seb JosephLondon 2012 sponsor Samsung is inviting 50 Paralympians to create digital content as part of a raft of global marketing initiatives launching to mark the start of the Paralympic Games.