Olympics 2012

Ruth Mortimer

IOC’s brand blockade is starting to break

Ruth Mortimer

The London 2012 Olympics will go down in history as the first Games where even the ambush marketers got ambushed. Australian insurance firm iSelect is currently running an ad that plays on the notoriety of those brands unofficially cashing in on the Olympics… while conveniently promoting itself. Apart from the iSelect cash-in, ambush marketing at […]

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YouTube unveils Football channel

Seb Joseph

YouTube is partnering with online video distributor Rightster to launch a football highlights channel, as the search giant steps up efforts to position its video platform as an entertainment destination to rival TV.

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Dr Dre Beats Olympic brand police

Seb Joseph

Headphone range Beats by Dr Dre has outsmarted Olympic chiefs and succeeded with an ambush marketing stunt at the London 2012 Games by getting Team GB athletes to endorse the brand.

adidas

Adidas builds Olympics into custom shoes

Rosie Baker

Adidas is launching a social media campaign that invites sports fans to nominate their favourite moments from the Games and have the opportunity to win a pair of Olympic-themed customised Adidas shoes.

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BT and Grazia sponsor London Hatwalk

Mary-Louise Clews

BT and Grazia are sponsoring an initiative that will see British military and political heroes of the past transformed today (30 July) to help promote current hat designers as part of celebrations of British culture in London during the 2012 Games.

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Sponsors deny Olympic ticket row claims

Seb Joseph

Procter & Gamble, Coca-Cola, Cadbury and Visa are among several Olympic sponsors that have sought to distance themselves from the fiasco that has seen widespread public anger at television pictures showing hundreds of the best seats at supposedly sold-out events left unoccupied.