BT unveils Paralympic ident series
Lara O'ReillyBT revealed details about the series of idents it has created featuring athlete ambassadors as part of its sponsorship of the coverage of the Paralympic Games.
Olympics 2012
Sainsbury’s unveils Paralympic TV push
Seb JosephSainsbury’s is to start its Paralympic Games marketing drive with a TV advert starring David Beckham in a bid to promote its sponsorship of the event.
Team GB cover Queen for Adidas
Lara O'ReillyOlympic medallists Sir Chris Hoy, Victoria Pendleton and Jessica Ennis are among the stars from Team GB covering Queen’s “Don’t Stop Me Now” in a celebratory online video created by Adidas.
IOC’s brand blockade is starting to break
Ruth MortimerThe London 2012 Olympics will go down in history as the first Games where even the ambush marketers got ambushed. Australian insurance firm iSelect is currently running an ad that plays on the notoriety of those brands unofficially cashing in on the Olympics… while conveniently promoting itself. Apart from the iSelect cash-in, ambush marketing at […]
IOC: ‘no regrets on social media Olympics’
Lara O'ReillyThe International Olympic Committee (IOC) has stood by its decision to dub London 2012 “the social media Olympics”, despite several recent Twitter-related scandals.
Dr Dre Beats Olympic brand police
Seb JosephHeadphone range Beats by Dr Dre has outsmarted Olympic chiefs and succeeded with an ambush marketing stunt at the London 2012 Games by getting Team GB athletes to endorse the brand.
Adidas builds Olympics into custom shoes
Rosie BakerAdidas is launching a social media campaign that invites sports fans to nominate their favourite moments from the Games and have the opportunity to win a pair of Olympic-themed customised Adidas shoes.
Olympians hit back over sponsor ban rule
Seb JosephLondon 2012 athletes are taking to Twitter to protest against an Olympic rule that bans them from mentioning their individual sponsors via social networking sites.
BT and Grazia sponsor London Hatwalk
Mary-Louise ClewsBT and Grazia are sponsoring an initiative that will see British military and political heroes of the past transformed today (30 July) to help promote current hat designers as part of celebrations of British culture in London during the 2012 Games.
Sponsors deny Olympic ticket row claims
Seb JosephProcter & Gamble, Coca-Cola, Cadbury and Visa are among several Olympic sponsors that have sought to distance themselves from the fiasco that has seen widespread public anger at television pictures showing hundreds of the best seats at supposedly sold-out events left unoccupied.
On track for a piece of the in-store action
Maeve HoseaBrands are scoring points at the point of sale for this summer’s London 2012 Olympics. Maeve Hosea picks out the more memorable ways sponsors are activating sponsorship in-store.
McDonald’s: ‘we must do a better job talking about food quality’
Rosie BakerMcDonald’s needs to improve the way it talks about the quality of its food to counter the negative perceptions that continue to dog the company’s reputation, according to its global brand chief Kevin Newell.
Sponsors ready for Olympics Opening
Seb JosephSponsors have marked the day of the Olympic Opening Ceremony by ramping up their marketing to tap into growing excitement around the Games.
P&G to run post-Olympics Capital Clean Up
Rosie BakerProcter & Gamble is planning to host a second Capital Clean Up campaign after the Olympic Games.
Specsavers strings up Olympic officials
Lara O'ReillySpecsavers has lampooned Olympics staff who mixed up the North and South Korean flags in one of the Games’ opening football matches earlier this week in its latest press ad.