P&G readies Olympic family campaign
Rosie BakerP&G is to use the friends and families of British athletes competing at the London Olympics in the latest stage of its 2012 activation campaign.
Olympics 2012
Locog polices easyJet’s Sally Gunnell photo shoot
Branwell JohnsonThe London Olympics organiser policed an easyJet event featuring champion athlete Sally Gunnell to prevent any ambush marketing and abuse of the Olympic brand and associated imagery.
Paralympics is no leap of faith for 2012 sponsors
Lucy HandleyTo find out why Sainsbury’s is sponsoring solely the Paralympics, click here For the games by numbers, click here To read about the perception of the Paralympics brand, click here To see 2012 sponsor adverts, click here The organisers of London 2012 are selling it as a Games of equal halves, but sponsors that buy […]
Coca-Cola launches Olympic torch campaign
Russell ParsonsCoca-Cola has launched a multimedia campaign to promote its sponsorship of the London 2012 Olympic torch relay.