PR Opinions May 2015

From storytelling to ‘contagious truthtelling’

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In a world dominated by social media, PR spin has been made redundant. We are in a new communication age of ‘contagious truthtelling’ where brand truths generate contagious sharing and reputational advantage, says Good Relations’ Tim Browne.

Seven ways social media changed PR

Research by Cision UK finds that while the effects of social media on PRs have been positive, any increasing dependence on social as a primary medium of communication can be hazardous, so view the channel as complementary to other efforts, advises Priyanka Dayal.

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