• News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Festival of Marketing
  • Mini MBA
  • All sections
LoginAbout/BuySearchMenu

Privacy

Never miss the important news

Subscribe to our daily newsletter
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
Social media
Analysis Uncategorized

‘Social media is broken’: Meet the platforms forging a new path

Molly Innes

A wave of platforms are hoping to take social media in a new direction, mixing community and wellbeing with revamped funding models. 

Sponsor
Subscriber Exclusive Subscriber Exclusive
23 Aug 2022 7:00 am
Facebook Meta
4 Comments
Opinion Uncategorized

Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?

Mark Ritson

Our marketing columnist stayed up late in Tasmania and put his headset on for the Facebook Connect VR conference. But he came away unimpressed with the branding revelations that followed.

29 Oct 2021 10:19 am
News Uncategorized

WhatsApp looks to calm privacy fears with first international campaign

Manny Pham

WhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.

14 Jun 2021 12:01 am
Brain
News Uncategorized

Scott Galloway: CMOs should become chief intelligence officers

Charlotte Rogers

Professor, author and entrepreneur Scott Galloway is urging CMOs to transform themselves into chief intelligence officers, pivot their brands to subscription models and embrace algorithm commerce if they want to thrive.

6 Oct 2020 12:50 pm
Disinformation
Opinion Uncategorized

Brands must stop funding lies and hate

Tanya Joseph

If brands are serious about not letting their money fall into the hands of climate change deniers, white supremacists and conspiracy theorists, now is the time to take a discriminating approach to brand safety.

14 Sep 2020 7:00 am
facebook
News Uncategorized

Facebook CMO steps down after two years

Charlotte Rogers

Facebook CMO Antonio Lucio is stepping down after two years in the role to dedicate himself to diversity and inclusion work.

24 Aug 2020 6:38 am
News Uncategorized

Coca-Cola, Starbucks and Unilever join growing Facebook ad boycott

Ellen Hammett

More than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising, as part of the ‘Stop Hate for Profit’ campaign.

29 Jun 2020 7:46 am
Data
Analysis Uncategorized

Digital media 2020: What marketers should know in a privacy-first era

Ellen Hammett

The move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.

Sponsor
Subscriber Exclusive Subscriber Exclusive
25 Feb 2020 7:00 am
News Uncategorized

Coca-Cola, BrewDog, First Choice: 5 things that mattered this week and why

Sarah Vizard

From Coca-Cola bringing back the CMO role to First Choice’s positioning shift and the threat of regulation for Facebook and Google, here’s all the big marketing news this week.

20 Dec 2019 12:00 pm
Starburst
Analysis Uncategorized

The rise of consultancies and peak purpose: Marketing moments of the decade, part III

Sarah Vizard

From the rise of consultancies to Unilever’s $1bn acquisition of Dollar Shave Club and Pepsi’s attempt to derail purpose, here is the final installment of Marketing Week’s moments of the decade.

19 Dec 2019 7:00 am
Analysis Uncategorized

Trends 2020: The screw turns tighter on social media

Charlotte Rogers

As calls mount in the US and UK to bring the power of the social media giants under control through regulation, the independent future of ‘Big Tech’ hangs in the balance.

Sponsor
Subscriber Exclusive Subscriber Exclusive
9 Dec 2019 7:00 am
2020
Analysis Uncategorized

The key trends that will impact marketers in 2020

Marketing Week Reporters

From CMO rebranding to Brexit and the evolution of loyalty, here are the key issues, challenges and opportunities that will shape marketers’ working world in the year ahead.

9 Dec 2019 7:00 am
Analysis Uncategorized

2019 year in review: It’s been a bad year for…

Marketing Week Reporters

From the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.

6 Dec 2019 7:00 am
facebook
News Uncategorized

Facebook refuses to revise micro-targeting policies ahead of the general election

Charlotte Rogers

Preferring to focus on the robustness of its transparency policies, Facebook has no plans to revise its micro-targeting policies or its approach to political advertising as the UK general election looms.

8 Nov 2019 3:49 pm
facebook company logo
News Uncategorized

Facebook’s new corporate branding aims to bring its family of apps closer together

Sarah Vizard

Facebook has introduced its first corporate logo as it looks to differentiate the company and the social network, and signal to regulators and users that it owns Facebook and WhatsApp.

5 Nov 2019 8:00 am
1 2 3
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Training from our Partners
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor 14, 10 York Road, London, SE1 7ND

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Marketing Week Podcasts
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Partner with us
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Festival of Marketing
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Training from our Partners
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram