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Opinion Uncategorized

If Facebook was really serious about change it would cut the political ads

Charlotte Rogers

With a reputation in desperate need of rebuilding, Facebook could show a real statement of intent by walking away from political advertising – except it just can’t do it.

24 Oct 2019 2:11 pm
marketing news
News Uncategorized

Amazon, News UK, global ad spend: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

News Uncategorized

UK privacy regulator calls on brands to stop ‘bankrolling’ illegal activities

Ellen Hammett

The Information Commissioner’s Office has been reviewing the way personal data is being used and wants marketers to realise the role they are playing in funding unethical digital practices.

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11 Sep 2019 2:50 pm
marketing news
News Uncategorized

Sainsbury’s, Gucci, YouTube: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

leader
Analysis Uncategorized

How marketers can improve their impact and influence

Charlotte Rogers

With confidence in marketing hitting a low point, how can the industry change negative perceptions and reclaim customer trust?

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9 Sep 2019 7:00 am
News Uncategorized

Facebook launches UK privacy campaign

Ellen Hammett

The ‘Privacy is Personal’ campaign is the latest move from the social media giant to improve transparency and rebuild trust after the Cambridge Analytica scandal.

28 Aug 2019 11:28 am
1 Comment
News Uncategorized

John Lewis, Three, Ovo: 5 things that mattered this week and why

Marketing Week Reporters

Catch up on all the marketing news this week including Three’s 5G debut, Ovo’s sustainable marketing strategy and the surprising results of YouGov’s annual brand health ranking.

Facebook
Opinion Uncategorized

Would you take privacy advice from Facebook?

Ellen Hammett

Facebook wants to educate people on privacy, but going to Facebook for a privacy check-up is like asking David Cameron for advice on Brexit.

21 Aug 2019 1:47 pm
marketing news
News Uncategorized

Tesco, Victoria’s Secret, Ryanair: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

Analysis Uncategorized

Recommended reading: The paradox of choice and building trust

Erin Lyons

Marketing Week reviews the latest books and articles for marketers.

8 Aug 2019 1:20 pm
marketing news
News Uncategorized

Google, Amazon, Mothercare: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

22 Jul 2019 7:50 am
marketing news
News Uncategorized

Barclaycard, Heinz, Vodafone: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

News Uncategorized

YouTube ‘supports’ advertisers pulling spend amid brand safety concerns

Ellen Hammett

Google says advertisers should pull spend from its YouTube streaming platform if it means it helps them to “understand what’s there” and “do the right thing”.

19 Jun 2019 10:31 am
Twitter
Analysis Uncategorized

Why Twitter’s ‘next big ideas’ will be user-generated

Lucy Tesseras

Twitter has always relied heavily on users when it comes to innovation, but its recently launched prototype app will play a fundamental role in helping the brand stay ahead of consumer demand.

18 Jun 2019 4:34 pm
1 Comment
News Uncategorized

Brands and tech giants come together to launch first digital safety alliance

Ellen Hammett

Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media marks the first time an alliance that represents all sides of the media industry is forming.

18 Jun 2019 6:00 am
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