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Why GDPR is no longer the wolf at the door
Lucy FisherA year since the EU’s General Data Protection Regulation came into force, brands’ worries about its impact have faded, but that doesn’t mean the job is done.
Privacy
When it comes to data, there’s too much emphasis on company and not enough on customer
Russell ParsonsWhile the introduction of GDPR a year ago was seen by many brands as the opportunity for a fresh start, for others it was the end of the journey rather than the beginning.
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Has GDPR improved brand experience? Most consumers aren’t convinced
Lucy TesserasWith the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse.
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Why managing risk is now essential to marketing
Charlotte RogersWith ad fraud, brand safety and data breaches presenting increasing threats, managing financial risk is now a key responsibility of marketing.
Time is running out for self-policing tech
Tanya JosephTech companies need to show consumers, government and activists they are taking their concerns seriously when it comes to data, illegal content and censorship. Failure to do so will result in them being regulated to an uncomfortable degree.
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The ethics of algorithms and the risks of getting it wrong
Ellen HammettAs AI plays an ever-increasing role in marketing, we examine its flaws and biases, and ask how marketers can prevent harm to both their customers and their brands.
P&G puts Facebook and Google on notice: ‘Too much time is spent fixing problems rather than delighting customers’
Sarah VizardP&G’s brand boss Marc Pritchard believes the digital media industry needs to move beyond “endless retrofitting and clean-up” to instead create a “new media supply chain” focused on quality, civility, transparency, privacy and control.
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For the first time big tech faces a credible threat of breakup
Mark RitsonIf Elizabeth Warren or another Democrat wins the White House, Facebook, Google and Amazon may finally realise they can’t hang on to their dominant positions forever.
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2018 year in review: It’s been a bad year for…
Marketing Week ReportersThe high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.
ISBA calls for independent regulation of content on Facebook and Google
Russell ParsonsThe UK advertising body is advocating a system of self-regulation that would see an independent oversight body setup to monitor and regulate content appearing on digital platforms such as Facebook, Google and Twitter to offer marketers greater confidence that advertising will not appear next to inappropriate content.
HP’s Antonio Lucio on why brands must innovate on their own terms post-Cambridge Analytica
Charlotte RogersCannes Lions 2018: HP’s marketing boss says the Cambridge Analytica scandal has “definitely changed” the relationship it has with the big digital platforms.
Michael Barnett: Marketers sorely need GDPR to guide them, but can it be enforced effectively?
Michael BarnettGDPR offers brands a historic opportunity to establish a real value exchange with customers, which if done correctly will create trust and loyalty.
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If data were a drug, marketers would be the cartel bosses – not Facebook
Thomas BartaFacebook’s current data woes point to a bigger challenge: marketers must stop delegating responsibility and take charge of marketing communication again.
P&G, Virgin Atlantic, Carlsberg: Five things that mattered this week and why
Marketing Week ReportersAll the most important marketing news from the last week including the ongoing fallout from the Facebook and Cambridge Analytica scandal and how Carlsberg is looking to renovate its brands.
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There’s a new weapon in the targeting armoury
Mark RitsonPsychographic segmentation has been out of favour for a while despite its obvious usefulness, but combining it with behavioural and addressable data creates a potent mix that could make targeting supremely effective.