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1 Comment
Analysis Uncategorized

Why GDPR is no longer the wolf at the door

Lucy Fisher

A year since the EU’s General Data Protection Regulation came into force, brands’ worries about its impact have faded, but that doesn’t mean the job is done.

24 May 2019 7:00 am
data
Opinion Uncategorized

When it comes to data, there’s too much emphasis on company and not enough on customer

Russell Parsons

While the introduction of GDPR a year ago was seen by many brands as the opportunity for a fresh start, for others it was the end of the journey rather than the beginning.

24 May 2019 7:00 am
data
2 Comments
News Uncategorized

Has GDPR improved brand experience? Most consumers aren’t convinced

Lucy Tesseras

With the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse.

20 May 2019 7:00 am
1 Comment
News Uncategorized

Why managing risk is now essential to marketing

Charlotte Rogers

With ad fraud, brand safety and data breaches presenting increasing threats, managing financial risk is now a key responsibility of marketing.

14 May 2019 7:30 am
ad safety
Opinion Uncategorized

Time is running out for self-policing tech

Tanya Joseph

Tech companies need to show consumers, government and activists they are taking their concerns seriously when it comes to data, illegal content and censorship. Failure to do so will result in them being regulated to an uncomfortable degree.

7 May 2019 7:30 am
Artificial intelligence
1 Comment
Analysis Uncategorized

The ethics of algorithms and the risks of getting it wrong

Ellen Hammett

As AI plays an ever-increasing role in marketing, we examine its flaws and biases, and ask how marketers can prevent harm to both their customers and their brands.

2 May 2019 7:30 am
P&G's Marc Pritchard
News Uncategorized

P&G puts Facebook and Google on notice: ‘Too much time is spent fixing problems rather than delighting customers’

Sarah Vizard

P&G’s brand boss Marc Pritchard believes the digital media industry needs to move beyond “endless retrofitting and clean-up” to instead create a “new media supply chain” focused on quality, civility, transparency, privacy and control.

12 Apr 2019 3:43 pm
Elizabeth Warren big tech breakup
2 Comments
Opinion Uncategorized

For the first time big tech faces a credible threat of breakup

Mark Ritson

If Elizabeth Warren or another Democrat wins the White House, Facebook, Google and Amazon may finally realise they can’t hang on to their dominant positions forever.

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13 Mar 2019 12:45 pm
1 Comment
Analysis Uncategorized

2018 year in review: It’s been a bad year for…

Marketing Week Reporters

The high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.

10 Dec 2018 7:00 am
News Uncategorized

ISBA calls for independent regulation of content on Facebook and Google

Russell Parsons

The UK advertising body is advocating a system of self-regulation that would see an independent oversight body setup to monitor and regulate content appearing on digital platforms such as Facebook, Google and Twitter to offer marketers greater confidence that advertising will not appear next to inappropriate content.

1 Oct 2018 2:40 pm
innovation
News Uncategorized

HP’s Antonio Lucio on why brands must innovate on their own terms post-Cambridge Analytica

Charlotte Rogers

Cannes Lions 2018: HP’s marketing boss says the Cambridge Analytica scandal has “definitely changed” the relationship it has with the big digital platforms.

21 Jun 2018 12:53 pm
data gdpr
Cartoon Uncategorized

Michael Barnett: Marketers sorely need GDPR to guide them, but can it be enforced effectively?

Michael Barnett

GDPR offers brands a historic opportunity to establish a real value exchange with customers, which if done correctly will create trust and loyalty.

15 May 2018 7:16 am
owner leader
1 Comment
Opinion Uncategorized

If data were a drug, marketers would be the cartel bosses – not Facebook

Thomas Barta

Facebook’s current data woes point to a bigger challenge: marketers must stop delegating responsibility and take charge of marketing communication again.

8 May 2018 7:00 am
Carlsberg Export
News Uncategorized

P&G, Virgin Atlantic, Carlsberg: Five things that mattered this week and why

Marketing Week Reporters

All the most important marketing news from the last week including the ongoing fallout from the Facebook and Cambridge Analytica scandal and how Carlsberg is looking to renovate its brands.

30 Mar 2018 9:32 am
19 Comments
Opinion Uncategorized

There’s a new weapon in the targeting armoury

Mark Ritson

Psychographic segmentation has been out of favour for a while despite its obvious usefulness, but combining it with behavioural and addressable data creates a potent mix that could make targeting supremely effective.

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15 Feb 2017 6:00 am
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