Profiles

Profile: Keith Barr, InterContinental Hotels Group

Keith Barr

In his first interview since becoming chief commercial officer of InterContinental Hotels Group, Keith Barr talks about rebuilding the business around customers, the significance of data and analytics and being both a global and a local brand.

Profile: Waitrose managing director Mark Price

mark-price-waitrose-2014-fullwidth

Waitrose put its company culture first when it promoted Mark Price to marketing director in 1998 – he was chosen for cultural fit rather than a detailed knowledge of brand strategy. Now managing director, he talks to Marketing Week about his aims to double the size of the business in the next ten years.

Profile: Yahoo’s Robert Bridge

Robert Bridge

Yahoo vice president of international marketing Robert Bridge has helped steer the company through a turbulent few years and it is now aiming to turn a corner thanks to a strategy focusing on products, younger users and native advertising.

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