Waitrose put its company culture first when it promoted Mark Price to marketing director in 1998 – he was chosen for cultural fit rather than a detailed knowledge of brand strategy. Now managing director, he talks to Marketing Week about his aims to double the size of the business in the next ten years.
Five months into the chief marketer job and Raja Rajamannar’s PricelessSurprises upgrade on MasterCard’s Priceless campaign is paying dividends – despite the Brits PR blip last week. But how will he fare tackling the rapid evolution of payment technologies, the surge in competition and the barriers to a ‘cashless society’?
Unilever is launching its first consumer facing brand campaign, using Project Sunlight to spread its sustainability message. Marketing Week speaks to Unilever’s marketing senior vice president Marc Mathieu about the campaign, its launch online and why it is finally using the corporate brand to speak to customers.