Five of the best programmatic ad campaigns
Lucy TesserasFrom making the most of a small budget to measuring effectiveness, we outline five programmatic campaigns that set the standard.
A series of practical guides to help marketers navigate the world of programmatic advertising.
From making the most of a small budget to measuring effectiveness, we outline five programmatic campaigns that set the standard.
The programmatic space is constantly evolving. With that in mind, here’s three of the latest innovations worth keeping an eye on.
Marketing Week considers the key issues and questions clients should discuss with agencies when bringing in programmatic support.
Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move.
As programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
Programmatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises.