Five of the best programmatic ad campaigns
Lucy TesserasFrom making the most of a small budget to measuring effectiveness, we outline five programmatic campaigns that set the standard.
Programmatic Toolkit
A series of practical guides to help marketers navigate the world of programmatic advertising.
3 of the next big innovations in programmatic
Sarah VizardThe programmatic space is constantly evolving. With that in mind, here’s three of the latest innovations worth keeping an eye on.
The questions clients should ask their programmatic agencies
Jonathan BaconMarketing Week considers the key issues and questions clients should discuss with agencies when bringing in programmatic support.
Taking programmatic in-house: What you need to know
Rachel GeeTaking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move.
What is programmatic advertising? A beginner’s guide
Charlotte RogersAs programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
The state of programmatic advertising
Leonie RoderickProgrammatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises.