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McDonald’s to push its CSR credentials in TV ad

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McDonald’s will introduce a CSR message into its latest television campaign, set to air tonight (14 June). The campaign highlights the company’s community involvement, environmental initiatives and its track record in “people development”. The 60 second TV spot is designed as an “A-Z” of the company and celebrates a number of different positive attributes of […]

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Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.