We need a yardstick

Your article, 73% of CEOs say marketers lack credibility (, highlights the work that marketing and PR people still have to do to show stakeholders they understand the need to demonstrate quantifiable return on investment (ROI) and can deliver measurable results. In a week where 89% of this year’s attendants at the AMEC European summit […]

PR – bite the bullet

I’d like to follow up points made in your Innovations Update article discussing the role of social media in giving PR more bite (MW last week). Two very valid comments stood out for me. First, Apollo Cinemas marketing manager’s view that too many PR agencies treat twitter as a single, standalone channel to market, and […]

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