Rugby World Cup: Which brands are winning?
As the Rugby World Cup moves into the quarter final stage this weekend, Heineken and Mastercard are so far winning the battle for social media buzz but the longer term impact is still unclear.
RFU says Rugby World Cup is still a ‘fantastic shop window’ despite England exit
The chief executive of the Rugby Football Union Ian Ritchie admits that England’s early exit from the Rugby World Cup is “enormously disappointing” but he insists the tournament is still on course to be a “great economic success.”
Is England’s early exit from the Rugby World Cup a disaster for brands?
With England exiting the Rugby World Cup after just three games, brands and sponsors will be just as disappointed by the host nation’s failure to progress past the group stages as the fans.
Who are the fans watching the Rugby World Cup? Profile #2: ‘Rugby Veterans’
Marketing Week and Experian have identified four types of Rugby World Cup fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament.
Who are the fans watching the Rugby World Cup? Profile #1: ‘Rugby Prime’
Marketing Week and Experian have identified four types of Rugby World Cup fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament.
‘Rugby is niche but we can bridge it into broader culture’ says Beats’ marketing boss
Beats by Dre’s EVP of marketing Omar Johnson says he is hoping to give rugby global appeal and help it expand into wider popular culture with the launch of a campaign focused on the Rugby World Cup.
Rugby’s ‘niche’ status offers brands a huge opportunity
Long seen as too niche a sport for certain major sponsors, tomorrow (18th September) evening’s opening game of the 2015 Rugby World Cup is the perfect opportunity for brands to communicate the game’s unique story.
‘Sports sponsorship is becoming too samey’ says Under Armour as it launches rugby campaign
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Having kicked off its nationwide Earn Your Armour rugby campaign today (September 7th) with a float on the River Thames, Under Armour’s head of marketing for EMEA Christopher Carroll says the brand is trying to align itself with athletes that are underdogs in order to combat the “samey” nature of sports sponsorship.
How Samsung is using rugby to become a ‘meaningful’ brand
Samsung is on a mission to become a “meaningful brand” as it launches a new rugby campaign in an effort to tap into the passion surrounding sport in the UK.
Discover why there’s a data revolution happening in rugby
With the Rugby World Cup due to kick off on 18 September, the Rugby Football Union (RFU) joins the Festival of Marketing line-up to talk about data.
A marketer’s essential guide to the Rugby World Cup
How brands can exploit consumer engagement that will be ‘off the scale’.
Duracell uses Rugby World Cup sponsorship to push ‘statement of intent’ ahead of completion of sell-off
Duracell is looking to make a statement of intent with its first ever global sports sponsorship to demonstrate the “power and longevity” of its brand, one of a number of marketing campaigns it has planned ahead of becoming a standalone company.
Dolmio’s new campaign ditches the Italian puppets in favour of ‘real-life situations’
British actor Dominic West will star in the campaign as Dolmio heads in a new creative direction with its advertising.
Recommended reading: Sports marketing and maximising the value of content
From the latest thinking in content marketing to setting up an effective decision-making structure, Marketing Week reviews the latest books for marketers.
McCain, National Lottery & viewability – 5 things that mattered this week and why
A round-up of the week’s most important marketing news including new viewability standards, the National Lottery’s social media fail and brands taking back control of digital ad spend.
One digital innovator on his rise to CMO
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.
