Rugby World Cup: Which brands are winning?
Thomas HobbsAs the Rugby World Cup moves into the quarter final stage this weekend, Heineken and Mastercard are so far winning the battle for social media buzz but the longer term impact is still unclear.
As the Rugby World Cup moves into the quarter final stage this weekend, Heineken and Mastercard are so far winning the battle for social media buzz but the longer term impact is still unclear.
The chief executive of the Rugby Football Union Ian Ritchie admits that England’s early exit from the Rugby World Cup is “enormously disappointing” but he insists the tournament is still on course to be a “great economic success.”
With England exiting the Rugby World Cup after just three games, brands and sponsors will be just as disappointed by the host nation’s failure to progress past the group stages as the fans.
Marketing Week and Experian have identified four types of Rugby World Cup fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament.
Marketing Week and Experian have identified four types of Rugby World Cup fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament.
Beats by Dre’s EVP of marketing Omar Johnson says he is hoping to give rugby global appeal and help it expand into wider popular culture with the launch of a campaign focused on the Rugby World Cup.
Long seen as too niche a sport for certain major sponsors, tomorrow (18th September) evening’s opening game of the 2015 Rugby World Cup is the perfect opportunity for brands to communicate the game’s unique story.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Having kicked off its nationwide Earn Your Armour rugby campaign today (September 7th) with a float on the River Thames, Under Armour’s head of marketing for EMEA Christopher Carroll says the brand is trying to align itself with athletes that are underdogs in order to combat the “samey” nature of sports sponsorship.
Samsung is on a mission to become a “meaningful brand” as it launches a new rugby campaign in an effort to tap into the passion surrounding sport in the UK.
With the Rugby World Cup due to kick off on 18 September, the Rugby Football Union (RFU) joins the Festival of Marketing line-up to talk about data.
How brands can exploit consumer engagement that will be ‘off the scale’.
Duracell is looking to make a statement of intent with its first ever global sports sponsorship to demonstrate the “power and longevity” of its brand, one of a number of marketing campaigns it has planned ahead of becoming a standalone company.
Land Rover will run TV advertising in seven countries as part of a major global advertising campaign during the Rugby World Cup (RWC) next month.
With the Rugby World Cup set to kick off in September in host cities across the UK, brands such as O2, Coca-Cola, Heineken, Canon and Toshiba tell Marketing Week how they’re making the most of having the tournament on home soil through local events, city tours, partnerships with retailers and a focus on real-time digital marketing.
Heineken UK is investing nearly half of the master brand’s budget in this year’s Rugby World Cup in an effort to maintain its recent sales momentum and dial up its association with ‘world class events’.