ITV talks up rugby’s appeal over football to advertisers as its profits rise 25%
Thomas HobbsDespite its pre-tax profits increasing by 25% to £391m, ITV saw viewing figures fall by 4% in the first half of 2015. However its chief executive Adam Crozier insisted the commercial channel was continuing to deliver an “unparalleled deal” for advertisers and that the Rugby World Cup would help ITV to “outperform the market” in the second half of the year.
