The average salary of a marketing director has rocketed 14.4 per cent in real terms in the past 12 months reflecting a general upswing in pay for the profession, according to the annual Marketing Week Salary and Career Survey 2014 in assocation with Ball & Hoolahan.
The average salary for anybody working in marketing is £45,021, up from £42,554 in Marketing Week’s Salary and Career Survey 2013. Once again, 26 per cent of those surveyed received no pay rise last year – the same percentage as in 2013. One quarter of marketers expect no pay rise over the next 12 months.
What is a marketing director worth? In 2014, the answer is £86,165, a whopping 14.4 per cent rise from last year. Marketers may be anxious that they are undervalued by the board but this pay rise suggests otherwise. The good news holds true for the rest of the department too – the average marketing salary overall has climbed £2,500 to £45,021 in the past 12 months.