Customers come first, especially when the time is right


Ian Trudgett is helping ING Direct UK to keep the customer at the heart of its business, just as the financial services provider finds itself in the right market at the right time. Sometimes it just turns out that way, he explains to David Reed

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Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here