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Top tips to pre-emptive customer retention

Forewarned is forearmed when it comes to customer retention, according to Martijn Wiertz, manager of industry solutions at IBMBusiness Analytics. Speaking at the Marketing Week Customer Retention Summit, Wiertz, highlighted the importance of predictive analytics for building a pre-emptive retention strategy into a business. Here are his top tips for boosting retention: Apply predictive analytics […]

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