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Top tips to pre-emptive customer retention

Forewarned is forearmed when it comes to customer retention, according to Martijn Wiertz, manager of industry solutions at IBMBusiness Analytics. Speaking at the Marketing Week Customer Retention Summit, Wiertz, highlighted the importance of predictive analytics for building a pre-emptive retention strategy into a business. Here are his top tips for boosting retention: Apply predictive analytics […]

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Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.