MWL and Marketing Week carry off top trophies
Marketing Week Live (MWL) has been recognised as the most innovative trade exhibition of the year by the events industry on the eve of this year’s extravaganza at Olympia London.
MW backs global study of marketing capability
Marketing Week is teaming up with ISBA and EffectiveBrands to help produce the most global and comprehensive study of the future of brands, marketing and the marketing organisation ever conducted.
Outdoor Works event planned by OMC and Marketing Week
Marketing Week is partnering with the Outdoor Media Centre (OMC) to create a conference that will champion best practice and creativity using the out of home medium.
Engage Awards adds singer to gala event
The Marketing Week Engage Awards will go with a swing thanks to singer Little Nikki, the latest entertainment to be added to the gala evening.
The Marketing Academy names 2013 scholars
The Marketing Academy, the mentoring body established to help train the business leaders of the future, has unveiled the intake for the fourth year of its programme.
Top tips to pre-emptive customer retention
Forewarned is forearmed when it comes to customer retention, according to Martijn Wiertz, manager of industry solutions at IBMBusiness Analytics. Speaking at the Marketing Week Customer Retention Summit, Wiertz, highlighted the importance of predictive analytics for building a pre-emptive retention strategy into a business. Here are his top tips for boosting retention: Apply predictive analytics […]
Connery forms bond with Crédit Agricole
Former James Bond actor Sean Connery is the face of a new advertising campaign launched by Credit Agricole SA.
Bounty to sponsor Celeb Mum award
Bounty.com the UK’s largest online parenting network is to sponsor Celebrity Mum of the Year.
Currys to sponsors The Simpsons on Sky
Electrical goods retailer Currys has stepped in to sponsor BSkyB’s flagship show The Simpsons on Sky 1.
Hornby named Boots chief
Andy Hornby, former head of retail at Asda and HBOS chief, has been confirmed as the new chief executive of Alliance Boots.
Telegraph TV announces New Zealand Lamb as show sponsor
Telegraph Media Group (TMG) has launched a food programme called Five Minute Food for its online TV channel.
Mondelēz pilots innovation hubs as it shifts focus from costs to growth
The Cadbury, Oreo and Ritz owner is piloting cross-functional innovation teams as it looks to take a more flexible and faster approach to new product development.
Ellen Hammett: M&S’s move to split its creative should bring some much needed spark back
The decision to put its clothing & home ad account up for review is the latest sign the retailer is finally addressing the very different problems its two businesses face – which come down to product perceptions rather than brand.
Sainsbury’s and Asda could be forced to sell one of the brands after merger deemed ‘bad for customers’
The competition watchdog has raised serious concerns around price and competition, saying the merger between Sainsbury’s and Asda would need some major changes, including the possibility of selling either the Sainsbury’s or Asda brand, to go through in a decision Sainsbury’s has called “outrageous”.
Mark Ritson: It’s time to shut down digital marketing teams for good
Consolidation of teams to remove duplication by specialist digital marketers can’t come soon enough, and will allow us to focus on the consumer instead of the media channel.
