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MWL and Marketing Week carry off top trophies

Marketing Week Live

Marketing Week Live (MWL) has been recognised as the most innovative trade exhibition of the year by the events industry on the eve of this year’s extravaganza at Olympia London.

MW backs global study of marketing capability

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Marketing Week is teaming up with ISBA and EffectiveBrands to help produce the most global and comprehensive study of the future of brands, marketing and the marketing organisation ever conducted.

Top tips to pre-emptive customer retention

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Forewarned is forearmed when it comes to customer retention, according to Martijn Wiertz, manager of industry solutions at IBMBusiness Analytics. Speaking at the Marketing Week Customer Retention Summit, Wiertz, highlighted the importance of predictive analytics for building a pre-emptive retention strategy into a business. Here are his top tips for boosting retention: Apply predictive analytics […]

Hornby named Boots chief

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Andy Hornby, former head of retail at Asda and HBOS chief, has been confirmed as the new chief executive of Alliance Boots.

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