Story Worldwide

Tablets can stand alone

I am amazed that the tablet is constantly referred to as the digital equivalent of the magazine (Magazines see a future in tablets but need the data, MW 24 February). The media they present has, or should have, more in common with websites and social media than print. Not only can tablet content be richer, […]

Trust and relationships at heart of advert re-invention

Andrew Harrison is right when he says that TV’s core product needs re-inventing (MW 12 August). Traditional advertising, particularly in its most grotesque form – the 30-second ad – tries to convert a customer at every touchpoint, taking them from brand awareness to customer in one fell swoop.

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