Brands including Skittles, Doritos, Amazon and Kia are all advertising during the Super Bowl this Sunday (7 February). But according to Twitter, the campaigns that win will be those that take a long-term approach to storytelling.
Audi’s Super Bowl will feature late singer David Bowie’s 1972 single ‘Starman’ as its soundtrack as it looks to tell the story of an astronaut, now retired, who rediscovers his “zeal for life” by driving one of the car marque’s vehicles.
With a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.