Super Bowl 2016

Super Bowl 50

Super Bowl 50: As it happened

Michael Barnett

Marketing Week brings you all the best marketing stories that happened during the Big Game, as the Denver Broncos beat the Carolina Panthers in Santa Clara to win American football’s top prize.

Super Bowl 2016: Brands turn to social for added value

Thomas Hobbs

With a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.