Super Bowl 50: As it happened
Michael BarnettMarketing Week brings you all the best marketing stories that happened during the Big Game, as the Denver Broncos beat the Carolina Panthers in Santa Clara to win American football’s top prize.
Super Bowl 2016
Google, Mini and Kia share the secrets to Super Bowl success
Thomas HobbsWith TV spots costing brands up to $6m during this year’s Super Bowl, the pressure is on for marketers to justify splashing out.
PayPal makes Super Bowl debut to show off brand ‘confidence’
Sarah VizardPayPal will run its first Super Bowl during the match on Sunday (7 February) as it seeks to prove it is one of the big global players in the financial services market.
Twitter on why long-term storytelling and emojis are key to Super Bowl success
Thomas HobbsBrands including Skittles, Doritos, Amazon and Kia are all advertising during the Super Bowl this Sunday (7 February). But according to Twitter, the campaigns that win will be those that take a long-term approach to storytelling.
Audi uses Bowie’s ‘Starman’ in space-themed Super Bowl campaign
Sarah VizardAudi’s Super Bowl will feature late singer David Bowie’s 1972 single ‘Starman’ as its soundtrack as it looks to tell the story of an astronaut, now retired, who rediscovers his “zeal for life” by driving one of the car marque’s vehicles.
Budweiser turns to Helen Mirren for drink-drive message for its Super Bowl ad
Thomas HobbsBudweiser has turned to British actress Helen Mirren to spread a positive drink-drive message for its major 60-second Super Bowl ad.
Super Bowl 2016: Brands turn to social for added value
Thomas HobbsWith a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.
Heinz releases the hounds as it shows off full condiment range for Super Bowl ad
Thomas HobbsHeinz has rejected a big name Hollywood star and instead turned to Dachshund dogs dressed in hot dog costumes for its Super Bowl 2016 ad.
Amazon teases first ever Super Bowl ad by promoting its virtual assistant Echo device
Thomas HobbsAmazon has turned to Hollywood actor Alec Baldwin and its virtual assistant device Echo for a teaser ahead of the launch of its first ever ad during a Super Bowl.
Buick unveils first ever Super Bowl ad as car brands prepare to dominate the event
Thomas HobbsUS car brand Buick has unveiled its first ever Super Bowl ad as automotive brands prepare to dominate the sporting event’s coveted ad space.
Pokémon launches Super Bowl ad to celebrate 20th anniversary
Leonie RoderickPokémon has unveiled its first ever advert for the Super Bowl as it aims to bring fans together to celebrate its 20th birthday.
LG uses Liam Neeson for Super Bowl campaign
Thomas HobbsLG has become the latest brand to tease its Super Bowl 50 ad, with actor Liam Neeson playing the mysterious “Man from the Future”.
Google launches real-time charm offensive for brands ahead of this year’s Super Bowl
Thomas HobbsWith the Super Bowl just over two weeks away, Google has launched a new real-time advertising platform as it aims to win over brands and match similar services already on offer at rivals such as Twitter.
Budweiser releases teaser for upcoming ‘Bud Party’ Super Bowl ad
Thomas HobbsBudweiser maker Anheuser-Busch has teased two Super Bowls ads for its Bud-Light and Shock Top brands, which feature US comedians Seth Rogen, Amy Schumer and T.J. Miller.
DreamWorks’ ‘Kung Fu Panda’ to appear in Super Bowl courtesy of Wix
Sarah VizardDreamWorks’ upcoming movie ‘Kung Fu Panda’ is to be promoted in the Super Bowl this year courtesy of website building platform Wix.