Syzygy

Branding in the network world: the five keys to success

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Digital is not just a brand platform, it is the brand platform, and brands need to mean more and seem less, argues executive creative director at syzygy Victor Sahate. The mass adoption of new participatory media platforms – particularly video games and social media – has had a profound impact on the way that people […]

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Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.