TDA

Integration can give messages personal touch

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Five DM specialists discuss developments in the sector that are leading to digital and traditional campaigns delivering ever-higher response rates. The panel Peter Wilton (PW)Head of brand and marketing communications, Lloydspharmacy Philip Price (PP)Head of brand marketing, P&O Cruises Marc Michaels (MM)Director of direct and evaluation, COI Chris Combemalem (CC)Executive director at DMA UK Adam […]

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