Sony creates digital home for Harry Potter


Author J.K. Rowling has partnered with Sony to create Pottermore, the new online home of Harry Potter in a bid to keep the franchise alive beyond the release of the final film Harry Potter and the Deathly Hallows part 2 next month.

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]