Winning an argument is not the same as winning an overall result, Kraft Heinz’s Cristina Kenz says, arguing understanding other’s perspectives is vital to get ahead.
Asking how a brand aligns with your core values and thinking about what compromises you’re willing to take are key questions for young marketers, says VP of brand marketing at Shutterstock, Skip Wilson.
A CMO and inventor, the pivotal moment for James came during a business course which made him question his career to date.
An understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
Global vice-president for brand purpose at Mars, Michele Oliver reflects on the roles pay, flexibility and diversity have had on her career.
The CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.
The chief growth officer challenges her younger self to push for societal value, make advertising that truly reflects the population and think about consumers as individuals.
The Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.
Asking yourself if you are proud of the work you’re producing and its impact on wider society is an important lesson for young marketers, says Sky marketing director Dave Stratton.
Being right will only get you so far. In order to have a positive impact, junior marketers must do their research and back up any call they make with evidence – that way the CMO can’t help but listen, says CRUK’s Philip Almond.
The foundation of a successful marketing career is knowing what you want and running your own race, says UKTV chief marketing and innovation officer Simon Michaelides.
Marketers should celebrate their love for the industry and not be afraid of being seen as ‘marketing geeks’ as passion helps you stand out, says the Confused.com CMO.
Getting over the illusion of the perfect data set and learning to appreciate your impact as an individual are key lessons for any aspiring marketer, says Aviva brand boss Raj Kumar.
Connecting with new people and discovering fresh ideas is very much at the heart of Very Group CMO Carly O’Brien’s marketing philosophy, as is learning to strike the right balance between daily concerns and the long-term picture.
To become a modern marketing leader, you must be prepared to ask yourself tough questions, says Pinterest’s CMO Andréa Mallard, not least are you prepared to tell – and listen to – the truth?