The story of my CV: Guardian News and Media MD David Magliano talks through the highs and lows of his career, from winning the race to host the 2012 Olympics to scandal at the Co-op and humiliation with England’s 2018 World Cup bid.
The story of my CV: Camelot UK CEO Andy Duncan talks through his three decades in marketing, from 17 years at Unilever and launching 4oD as CEO of Channel 4 to marrying purpose and profit in his current role.
The building society says it is still not advertising on YouTube after The Times investigation, claiming “it does not seem right”.
According to a new report, ad fraud is declining as US brands place a greater focus on creating transparency.
M&S defends its decision to drop its marketing budget, while Walkers sees its social media campaign hijacked by Twitter trolls.
Customer data platforms will not only save you money, it will help you achieve the ultimate goal – driving up customer lifetime value.
Key insights and resources for personal development.
Everything marketers need to know about agency relationships.
Opinion from award winning columnist and marketing professor Mark Ritson.
Everything marketers need to know about media strategy.
Everything marketers need to know about customer experience.
Everything marketers need to know about digital transformation.
Key insights and resources to help you manage your marketing team.
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