Story of my CV: Despite having some of the biggest budgets in marketing throughout her career, Amanda Mackenzie, now CEO at Business in the Community, says with determination and the right talent “you can achieve anything”.
Story of my CV: Selling mosquito repellent in Turkey might seem miles away from the UK’s utility sector but E.ON’s Belinda Moore isn’t one to adhere to norms, nor is she one to follow a traditional career path.
Story of my CV: Despite being pigeonholed as a salesman early on in his career, Intuit QuickBooks CMO Guy Longworth was determined to make the transition into marketing and has since been responsible for launching PlayStation 4 and bringing back the Coco Pops brand.
Story of my CV: Being a disruptor is nothing new to Joules chief customer officer Lysa Hardy, having worked at Orange when it entered the UK market and launched T-Mobile’s famous flashmob ad. She now plans to shake things up in the retail sector.
The story of my CV: From Sky’s “tough” culture to the “familiar and friendly” environment at Heart FM, Just Eat’s global CMO Barnaby Dawe has adapted his management style to get the most from each team.
Story of my CV: Jan Gooding gives a frank account of her career, including her “noticeably slower” progression compared to male colleagues and the fact she was edged out of one agency after having her first child, all of which has led to her current role championing diversity and inclusion.
The story of my CV: Christine Petersen started her career at Amex, but has spent the past 20 years working at high-growth digital firms like TripAdvisor, where she helped build the little-known brand into a $1bn business.
The story of my CV: After finding a passion for the mobile industry early in his career, John Bernard has now taken his digital knowledge to medical device and diabetes management firm Dexcom.
Story of my CV: Visa’s head of global marketing platforms Kim Kadlec worked her way up at agencies before switching to media companies to merge brands with content, but now has her sights firmly set on mastering technology and data.
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.
SoundCloud vice-president of global marketing DeJuan Wilson has had an unusual and eventful career, starting in admin at Coca-Cola, working for hip hop artist P Diddy and now competing with Apple Music at SoundCloud.
The story of my CV: Transformation specialist Claire Hazle talks through the pivotal points of her career, from the moment her interest was piqued by the possibilities of digital to her current role overseeing marketing from her position on the board.
Influencer marketing suffers not just from the problems of fake followers and viewability, but from a lack of credibility, as I proved when I paid influencers to make a picture of my posterior go viral.
With consumers demanding ever more immediate communication from brands, Facebook’s Messenger is now one of the customers’ favoured methods for interacting with the Dutch airline.
The Guardian, News UK and the Telegraph are looking to rival Facebook and Google with the launch of a joint ad platform that will allow advertisers to directly access and buy data and inventories.
Cannes Lions 2018: Google’s EMEA boss Matt Brittin admits the tech giant needs to get better at listening to the concerns of the ad industry as it looks to move on from the brand safety scandal.
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