Anna Chokina has worked in Russia, America and the UK at world-renowned brands including P&G, L’Oreal and PepsiCo, but last year took on her first truly global role as vice-president of global face care and personal care at Avon.
Story of my CV: Nearly every business Mark Gordon has worked at has been ahead of its time in launching the next big innovation. But having now swapped big corporates for not-for-profit Power to Change Trust, he’s found a sense of purpose that ties his experience together.
Story of my CV: From the BBC to Boots via DFS, Helen Normoyle has experience of many well-known British brands. But even with such impressive marketing pedigree, she is still embracing change and seeking new challenges which put her out of her comfort zone.
Story of my CV: Retail marketing specialist Ali Jones, who is now customer director at The Co-operative Group, has navigated some of the high street’s biggest names through intense periods of change, but one thing that has remained consistent is her need to innovate.
Story of my CV: Hilton CMO Kellyn Smith Kenny thrives in challenging environments, from the “epic” moment of getting her break at Microsoft to being in the trenches at an embattled Uber.
Story of my CV: Performance marketing specialist Stuart Brann caught the startup bug early on in his career before taking his digital skills to more traditional financial services players like Barclaycard and TSB.
Story of my CV: From his rapid rise starting out at Saatchi & Saatchi to becoming chief growth officer at Mr & Mrs Smith, Julian Diment has maintained his hard-working ethic but also followed the three passions in his life: food, film and family.
Story of my CV: Former Paddy Power marketer Rory McEntee, who is now marketing director at ‘anti-gym’ brand Gymbox, is not afraid of taking risks, either in his ideas or his career choices.
Story of my CV: The biggest challenge for NHS England’s head of marketing Phil Bastable is proving the return on any spend that does not go on front-line services, but as the NHS turns 70, he warns against thinking marketing in the public sector is a “step down” from the private sector.
Story of my CV: Business transformation has been the driving force of Pronovias CMO Eva Ziegler’s career, which has seen her put the customer at the heart of brands from Coca-Cola to Toyota.
From colouring in sketches of shoes in the 1980s, to launching the most complained about ad of the year in the 1990s and turning around the fortunes of a jeans brand “in freefall”, Sue Chidler’s marketing career has certainly kept her busy over the last three decades.
Story of my CV: Despite having some of the biggest budgets in marketing throughout her career, Amanda Mackenzie, now CEO at Business in the Community, says with determination and the right talent “you can achieve anything”.
Catch up on all this week’s major marketing news including Coca-Cola’s new marketing director, Tango’s return to TV ads and the end of the Eat brand.
A year since the EU’s General Data Protection Regulation came into force, brands’ worries about its impact have faded, but that doesn’t mean the job is done.
While the introduction of GDPR a year ago was seen by many brands as the opportunity for a fresh start, for others it was the end of the journey rather than the beginning.
The marketing team has worked closely with the players, including captain Eoin Morgan, to create a campaign that aims to highlight the diverse nature of the team and build excitement among young cricket fans ahead of the first World Cup in England for 20 years.
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