How one CMO moved to general management by harnessing the power of brand
Molly InnesAs managing director of card marketplace Thortful, Pip Heywood is using her experience at leading FMCG brands to bolster the scale-up.
The Story of my CV
L’Oréal’s top marketer on how his multicultural background became his ‘secret weapon’
Josh StephensonBeing unafraid to tackle new cultures and challenges is what led Lex Bradshaw-Zanger to work for McDonald’s and Facebook before joining L’Oréal.
One media marketer on ‘reshaping’ her life with a leap into journalism
Molly InnesLiz Moseley explains how her knowledge of the media helped her transition from Cannes Lions CMO to editor at Tortoise Media.
One marketer on the power of a ‘sink or swim’ mindset
Molly InnesTaking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
Spotify’s top marketer on ‘building a village’ to support her career
Michaela JeffersonThe support of colleagues past and present has led Taj Alavi through a career of mammoth brands, including Instagram, Uber and Spotify.
Snap CMO Kenny Mitchell on the power of working for brands you love
Michaela JeffersonFrom action sports and NASCAR to PepsiCo and McDonald’s, Snap’s top marketer has risen through the ranks working for brands that are “tailwinds” for him.
Papa John’s marketing boss Jo Blundell on her career of two halves
Molly InnesWith a career spanning experience agency and brand side, Papa John’s Jo Blundell explains why she believes marketing is the “inspiration centre” of business.
PepsiCo’s marketing boss on why EQ is as important as IQ
Niamh CarrollSebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
One marketer on why she loves the ‘intellectual challenge’ of B2B
Niamh CarrollAmanda Jobbins may have started her marketing career by “happenstance”, but she has thrived in the B2B tech sector, working for the likes of Sage, Oracle and Vodafone Business.
One marketer on his track record for ‘disrupting giants’
Matthew ValentineFrom building brands at Ancestry and Betfair to taking on the incumbents at Moo and Hometree, Paul Lewis has built his career on growing startups and injecting “brand flair”.
Dreams marketing boss Simon Moore on the beauty of a back-up plan
Matthew ValentineHaving chosen a career in marketing after a life in the Armed Forces was ruled out, Dreams marketing director Simon Moore has been drawn to companies undergoing transformational change ever since.
One marketer on her knack for seeking out high-growth sectors
Matthew ValentineHaving started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
Rockstar to CMO: One marketer on going from the recording studio to the boardroom
Charlotte RogersFrom signing record deals to heading up marketing at global brands like Coke, Nike and Patagonia, Joy Howard has traded in the corporate world for her own company and the life of a CEO.
One marketer on how ‘riding the digital wave’ fuelled his career success
Charlotte RogersFrom starting out at the dawn of digital, to learning about Latin America’s emotional business culture, Stephan Croix, who has worked at O2, Sony, Pizza Hut and Starwood, believes a constant search for innovation has led to the perfect role at electric scooter brand Dott.
Wickes CMO Gary Kibble on the virtues of a ‘no regrets mentality’
Matt BarkerA retail specialist, Gary Kibble is a firm believer in soaking up marketing knowledge and embracing each new challenge, mixing data with a hefty dose of creativity wherever possible.