Story of my CV: Retail marketing specialist Ali Jones, who is now customer director at The Co-operative Group, has navigated some of the high street’s biggest names through intense periods of change, but one thing that has remained consistent is her need to innovate.
Story of my CV: Hilton CMO Kellyn Smith Kenny thrives in challenging environments, from the “epic” moment of getting her break at Microsoft to being in the trenches at an embattled Uber.
Story of my CV: Performance marketing specialist Stuart Brann caught the startup bug early on in his career before taking his digital skills to more traditional financial services players like Barclaycard and TSB.
Story of my CV: From his rapid rise starting out at Saatchi & Saatchi to becoming chief growth officer at Mr & Mrs Smith, Julian Diment has maintained his hard-working ethic but also followed the three passions in his life: food, film and family.
Story of my CV: Former Paddy Power marketer Rory McEntee, who is now marketing director at ‘anti-gym’ brand Gymbox, is not afraid of taking risks, either in his ideas or his career choices.
Story of my CV: The biggest challenge for NHS England’s head of marketing Phil Bastable is proving the return on any spend that does not go on front-line services, but as the NHS turns 70, he warns against thinking marketing in the public sector is a “step down” from the private sector.
Story of my CV: Business transformation has been the driving force of Pronovias CMO Eva Ziegler’s career, which has seen her put the customer at the heart of brands from Coca-Cola to Toyota.
From colouring in sketches of shoes in the 1980s, to launching the most complained about ad of the year in the 1990s and turning around the fortunes of a jeans brand “in freefall”, Sue Chidler’s marketing career has certainly kept her busy over the last three decades.
Story of my CV: Despite having some of the biggest budgets in marketing throughout her career, Amanda Mackenzie, now CEO at Business in the Community, says with determination and the right talent “you can achieve anything”.
Story of my CV: Selling mosquito repellent in Turkey might seem miles away from the UK’s utility sector but E.ON’s Belinda Moore isn’t one to adhere to norms, nor is she one to follow a traditional career path.
Story of my CV: Despite being pigeonholed as a salesman early on in his career, Intuit QuickBooks CMO Guy Longworth was determined to make the transition into marketing and has since been responsible for launching PlayStation 4 and bringing back the Coco Pops brand.
Story of my CV: Being a disruptor is nothing new to Joules chief customer officer Lysa Hardy, having worked at Orange when it entered the UK market and launched T-Mobile’s famous flashmob ad. She now plans to shake things up in the retail sector.
The nature of modern customers means marketers face a radically different landscape to their predecessors. Only those that blend knowledge, skills and mindset will prevail.
Coming together for the first time last month, the School of Marketing’s ambassadors – known as the Founding 50 – outlined their initial plans to get young people fired up about pursuing a career in marketing.
Taking a united stand on a few key issues is the only way a breakaway party could overcome the Labour and Conservative brands, according to new research commissioned by Marketing Week.
From scaling Kilimanjaro to making a fashion statement in East London, the sportswear giant is moving into hiking with the hope of eliminating the stigma attached to the outdoor sport while appealing to a new generation of consumers.
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