‘Up is not the only way’: Samsung’s top marketer on the value of breadth
Matthew ValentineSamsung Electronics’s Sharon Hegarty says breadth of experience can be as important as simply moving upwards when it comes to shaping a career.
The Story of my CV
Peloton’s marketing boss on learning the language of global business
Matt BarkerFrom flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
From Beats by Dre to Saudi Arabia: One marketer on discovering the ‘challenge of a lifetime’
Charlotte RogersA thirst for new experiences has inspired Danielle Atkins to travel the world from Russia to Saudi Arabia via brands such as Beats by Dre and Kodak. Now as CMO of the Diriyah Gate Development, she believes she has uncovered the “challenge of a lifetime”.
How one marketer went from architecture graduate to Airbnb CMO and beyond
Sarah VizardGeoff Seeley’s career began agency side at Vizeum and Ogilvy before he made the switch to brand marketing with stints at Unilever, Pearson, Airbnb and now Clearpay, where he is helping the financial services brand carve out a new market.
Zoopla’s Gary Bramall on embracing the career fear factor
Charlotte RogersFrom the relentless pursuit of perfection at Apple to taking the fight to Uber at ride hailing company Hailo, Gary Bramall has never been scared to throw himself in at the deep end.
Rentokil’s Gary Booker: B2B is a great place to break the ‘shackles of pure marketing’
Charlotte RogersFuelled by a passion for understanding human behaviour Gary Booker embarked on a marketing career which, despite working at big consumer brands, has seen him drawn towards the scope for innovation and creativity in B2B.
Lovehoney CEO Sarah Warby: I can’t imagine working in the same sector twice
Molly FlemingWhether its promoting sexual wellbeing at Lovehoney or making a splash in the grocery sector at Sainsbury’s, Sarah Warby has always chased a fresh challenge throughout her marketing career.
One marketer on why the Army was perfect training for his career
Matthew ValentineFive years of ‘Boy’s Own Adventures’ with the Army proved good training for a career in marketing, says brand marketing director EMEA at web domain provider GoDaddy, James Eadie.
From Blockbuster to Paddy Power: One marketer on why brand allure is not enough
Charlotte RogersDespite falling into marketing thanks to a university prospectus, WW (formerly Weight Watchers) marketing director Jemma Banks has forged a 20-year career that has seen her follow her passions from high street retail to betting and now wellbeing.
How joining Harrods at 16 turbocharged one marketer’s career
Matthew ValentineMichelle D’Vaz Plant began her career by tackling barriers head-on from her first job application to Harrods aged just 16, to getting to grips with airport retail and working for Dragon’s Den entrepreneur Peter Jones.
Carabao’s CMO on unleashing his entrepreneurial streak
Charlotte RogersFalling in love with the pace and energy of FMCG helped kickstart a diverse marketing career for John Luck, which has spanned everything from Coca-Cola and premium biscuits to breast implants and sponsoring the League Cup.
Why one CMO swapped consumer marketing for B2B
Sarah VizardWith a passion for business and economics forged in her teenage years, Michelle Peluso took her skill for thinking outside the box all the way to The White House, before swapping politics for entrepreneurship, tech and B2B in her current role as CMO at IBM.
Burger King’s UK marketing boss on why she ignored the doubters
Molly FlemingStory of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business.
DFS’s CMO on using the ‘power of data to influence’
Erin LyonsStory of my CV: A graduate position at Sainsbury’s helped set Toni Wood up for a career that has seen her progress through a number of roles at global brands including Procter & Gamble, Britvic and now DFS.
Marriott’s CMO on how being a PR expert has propelled her marketing career
Erin LyonsStory of my CV: Marriott International’s outgoing global marketing officer Karin Timpone started her career in PR, but it was her move to Universal Studios that led her on the path to marketing, with roles at brands including Disney and Yahoo.