Story of my CV: From his rapid rise starting out at Saatchi & Saatchi to becoming chief growth officer at Mr & Mrs Smith, Julian Diment has maintained his hard-working ethic but also followed the three passions in his life: food, film and family.
Story of my CV: Former Paddy Power marketer Rory McEntee, who is now marketing director at ‘anti-gym’ brand Gymbox, is not afraid of taking risks, either in his ideas or his career choices.
Story of my CV: The biggest challenge for NHS England’s head of marketing Phil Bastable is proving the return on any spend that does not go on front-line services, but as the NHS turns 70, he warns against thinking marketing in the public sector is a “step down” from the private sector.
Story of my CV: Business transformation has been the driving force of Pronovias CMO Eva Ziegler’s career, which has seen her put the customer at the heart of brands from Coca-Cola to Toyota.
From colouring in sketches of shoes in the 1980s, to launching the most complained about ad of the year in the 1990s and turning around the fortunes of a jeans brand “in freefall”, Sue Chidler’s marketing career has certainly kept her busy over the last three decades.
Story of my CV: Despite having some of the biggest budgets in marketing throughout her career, Amanda Mackenzie, now CEO at Business in the Community, says with determination and the right talent “you can achieve anything”.
Story of my CV: Selling mosquito repellent in Turkey might seem miles away from the UK’s utility sector but E.ON’s Belinda Moore isn’t one to adhere to norms, nor is she one to follow a traditional career path.
Story of my CV: Despite being pigeonholed as a salesman early on in his career, Intuit QuickBooks CMO Guy Longworth was determined to make the transition into marketing and has since been responsible for launching PlayStation 4 and bringing back the Coco Pops brand.
Story of my CV: Being a disruptor is nothing new to Joules chief customer officer Lysa Hardy, having worked at Orange when it entered the UK market and launched T-Mobile’s famous flashmob ad. She now plans to shake things up in the retail sector.
The story of my CV: From Sky’s “tough” culture to the “familiar and friendly” environment at Heart FM, Just Eat’s global CMO Barnaby Dawe has adapted his management style to get the most from each team.
Story of my CV: Jan Gooding gives a frank account of her career, including her “noticeably slower” progression compared to male colleagues and the fact she was edged out of one agency after having her first child, all of which has led to her current role championing diversity and inclusion.
The story of my CV: Christine Petersen started her career at Amex, but has spent the past 20 years working at high-growth digital firms like TripAdvisor, where she helped build the little-known brand into a $1bn business.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
For many, the run up to Christmas is a time when things begin to wind down, but rather than switch off completely it can be the perfect opportunity to plan for next year.
Britvic trialled a new format when it pitched for work on its Wisehead Productions brands as it looks to reduce the amount of time, energy and cost that pitching can generate for both clients and agencies.
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