Snap CMO Kenny Mitchell on the power of working for brands you love
Michaela JeffersonFrom action sports and NASCAR to PepsiCo and McDonald’s, Snap’s top marketer has risen through the ranks working for brands that are “tailwinds” for him.
From action sports and NASCAR to PepsiCo and McDonald’s, Snap’s top marketer has risen through the ranks working for brands that are “tailwinds” for him.
With a career spanning experience agency and brand side, Papa John’s Jo Blundell explains why she believes marketing is the “inspiration centre” of business.
Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Amanda Jobbins may have started her marketing career by “happenstance”, but she has thrived in the B2B tech sector, working for the likes of Sage, Oracle and Vodafone Business.
From building brands at Ancestry and Betfair to taking on the incumbents at Moo and Hometree, Paul Lewis has built his career on growing startups and injecting “brand flair”.
Having chosen a career in marketing after a life in the Armed Forces was ruled out, Dreams marketing director Simon Moore has been drawn to companies undergoing transformational change ever since.
Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
From signing record deals to heading up marketing at global brands like Coke, Nike and Patagonia, Joy Howard has traded in the corporate world for her own company and the life of a CEO.
From starting out at the dawn of digital, to learning about Latin America’s emotional business culture, Stephan Croix, who has worked at O2, Sony, Pizza Hut and Starwood, believes a constant search for innovation has led to the perfect role at electric scooter brand Dott.
A retail specialist, Gary Kibble is a firm believer in soaking up marketing knowledge and embracing each new challenge, mixing data with a hefty dose of creativity wherever possible.
From Boots and Cadbury to British Airways and the Post Office, Waitrose’s customer director has soaked up a wealth of marketing knowledge working across a variety of British brands during his 37 year career.
Samsung Electronics’s Sharon Hegarty says breadth of experience can be as important as simply moving upwards when it comes to shaping a career.
From flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
A thirst for new experiences has inspired Danielle Atkins to travel the world from Russia to Saudi Arabia via brands such as Beats by Dre and Kodak. Now as CMO of the Diriyah Gate Development, she believes she has uncovered the “challenge of a lifetime”.
Geoff Seeley’s career began agency side at Vizeum and Ogilvy before he made the switch to brand marketing with stints at Unilever, Pearson, Airbnb and now Clearpay, where he is helping the financial services brand carve out a new market.