TMW (The Media Works)

Infiniti takes on German car brands


Japanese luxury car marque Infiniti is launching its first multi-channel brand campaign in a bid to raise its profile in Europe and take on German marques Mercedes, Audi and BMW.

Design is priceless

Designers: Promote their role

The article ’We all love (but don’t want to pay for) good design’ (MW 3 March) raised some pertinent points about the importance of design within effective marketing communications. As the research shows, good design is crucial in delivering a good customer experience and ultimately in boosting sales. The sad part is that often marketing […]

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why


M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]