TMW (The Media Works)

Infiniti takes on German car brands

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Japanese luxury car marque Infiniti is launching its first multi-channel brand campaign in a bid to raise its profile in Europe and take on German marques Mercedes, Audi and BMW.

Design is priceless

Designers: Promote their role

The article ’We all love (but don’t want to pay for) good design’ (MW 3 March) raised some pertinent points about the importance of design within effective marketing communications. As the research shows, good design is crucial in delivering a good customer experience and ultimately in boosting sales. The sad part is that often marketing […]

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