Using thought leadership to boost brand reach is now a priority for B2B brands, says research, and social media, often regarded as a B2C tool, is perfect for the job.
Prestige beauty brands always see a surge in in-store sales in the run up to christmas but innovation and clever use of social media can do the same for their online efforts.
New research suggests that corporations remain ahead of non-governmental organisations (NGOs) in their understanding of how to return value to their business when brands and charities partner up.
The value of ‘intangible assets’ such as brand reputation and consumer relationships is receiving greater recognition by businesses, and new research suggests those of Cadbury are more valuable than those of any other brands in the UK.
Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.
The overuse of the term ’authenticity’ in brand communications is damaging its true meaning, new research seen by Marketing Week suggests.
Despite the hype around new tech concepts such as the ‘connected home’ and the ‘internet of things’, consumers are sceptical about the cost of the technology and the role it will play in their lives, new research suggests.
Appealing to families with quality food, promotions and separate zones are key to the survival of pubs.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
For brands toying with online personalisation strategies new research shows there’s an increased appetite for this content, however privacy concerns still exist.