Marketers are forgetting the importance of A/B testing
Thomas BartaThe value of A/B testing should not be underestimated, but all too often it’s overlooked.
The value of A/B testing should not be underestimated, but all too often it’s overlooked.
While a marketer’s job is varied, ultimately the end-goal is to find profitable customers.
Rather than asking customers for feedback, ask them what you could do better in future.
As a marketer you can only instigate change if you have a proven track-record and people believe in your ability – it’s about building up credit.
Middle managers often get a bad rap but they are the ones closest to what’s happening within a business and therefore in the best position to get things done.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
In this new series, Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
In this new series, Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.