Tullo Marshall Warren

Brands look to long-copy to boost resonance of ad campaigns

/y/s/c/sainsburys160.jpg

Brands are increasingly turning to long-copy ads to gain better traction with consumers, say industry experts. Leading brands such as British Airways, Volkswagen, London 2012 and Sainsbury’s have opted to run text-heavy ads in the press and outdoor, in a bid to gain better traction with consumers. According to Mark Goodwin creative director at advertising […]

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]