Tullo Marshall Warren

Brands look to long-copy to boost resonance of ad campaigns

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Brands are increasingly turning to long-copy ads to gain better traction with consumers, say industry experts. Leading brands such as British Airways, Volkswagen, London 2012 and Sainsbury’s have opted to run text-heavy ads in the press and outdoor, in a bid to gain better traction with consumers. According to Mark Goodwin creative director at advertising […]

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