How to measure video effectiveness
Thomas HobbsImplementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money.
Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money.
Creating engaging video content does not have to break the bank. Here’s how to make the most of a small budget.
Brands’ use and distribution of video content is constantly evolving as new formats such as livestreaming and time-limited videos are introduced.
Brands are increasingly keen to use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience at the right time?
From long form to user-generated, Marketing Week explores different video formats and when best to use them in the first of this week’s focus on video.