Wieden+Kennedy

How the Old Spice hunk took over the world

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It’s hard to miss the dulcet tones that introduce audiences with the now infamous “Hello Ladies” line in the multiple Pitch Blades Award winning Old Spice series of commercials, The Man Your Man Could Smell Like by Wieden + Kennedy (W+K). But just in case you were living under a rock, the Old Spice commercial […]

Interest rate in male beauty brands rises

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Brands that invest in grooming products exclusively for the men’s market stand to increase spending levels in this under-developed but fast-growing sector, according to research seen by Marketing Week. Cult ITV2 programme The Only Way Is Essex has not only put fake tan and big hair on the grooming agenda for women, but it has […]

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Ryanair, BA, EE: Everything that matters this morning

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Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]