World Cup Brazil 2014

Germany win World Cup

Adidas nets World Cup sponsors victory

Seb Joseph

Adidas’ sponsorship blitz on the World Cup is set to bolster its dominance of the football category, where it is the market leader in terms of sales, with the company’s ties to winners Germany and a host of skilful players lifting public perception of the brand above rival FIFA sponsors. 


Six lessons from the 2014 World Cup for marketers

Seb Joseph

From real-time plans blending search and trending data to damage control strategies for badly behaved brand ambassadors, Brazil has been a World Cup to remember for marketers. Marketing Week picks out the top six lessons for brands to integrate into their marketing strategies.


Brewers and pubs fuel World Cup fever to lure drinkers

Seb Joseph

Budweiser, Heineken, Halewood and Fuller’s are among several brewers ramping up digital activity in the on-trade around the World Cup to try and turn the increased footfall into pubs and clubs into real-time marketing opportunities to lift sales.