World Cup Brazil 2014

Adidas nets World Cup sponsors victory

Germany win World Cup

Adidas’ sponsorship blitz on the World Cup is set to bolster its dominance of the football category, where it is the market leader in terms of sales, with the company’s ties to winners Germany and a host of skilful players lifting public perception of the brand above rival FIFA sponsors. 

How to sell a brand

Hot property

When GSK sold Lucozade and Ribena to Suntory, the new entity’s UK & Ireland marketing director Carol Robert was at the heart of the process.

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