For a Q&A with Quintessentially’s co-founder Ben Elliot, click here Explore a case study with private jet magazine The Private Journey, click here To see Ledbury Research’s analysis of wealth archetypes in Asia, Russia and the Middle East, click here There is a group of people for whom the recession has barely registered. They could […]
The price cuts announced by the “Big Six” energy suppliers last week have failed to lift consumers’ negative perceptions of the sector, despite heavyweight marketing campaigns launched to trumpet the reductions, according to analysis of YouGov data.
Banks and retailers need to roll out more educational marketing campaigns to increase the awareness and usage rates of “mobile wallet” NFC technology, a report claims.
Innocent is to join its majority stakeholder Coca-Cola by becoming an official sponsor of the London 2012 Olympic and Paralympic Games.
The Prince’s Trust has launched an ad campaign to highlight the struggle young people are facing and warn against a generation of young people becoming “lost” by “record-breaking” levels of youth unemployment.
TUI Travel, owner of the Thomson and First Choice brands, has reported a “record” profit for its last financial year, in stark contrast to the recent difficulties reported by rival Thomas Cook.
Microsoft has kicked off the first phase of its major TV content push for the Xbox 360 games console. Read full article here. Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking here.
Sainsbury’s and The Co-operative are best placed to attract new customers away from their rivals by playing on the appeal of “community” and “pleasure” values rather than just price in marketing communications, according to a new study.
Drinks maker Diageo has taken over from loan firm Wonga.com to sponsor free travel on London’s transport network on New Year’s Eve for the next three years.
Reckitt Benckiser, Danone and Pfizer Nutrition are among the companies using a new data service from Dunnhumby to connect consumers’ online engagement with their brands and in-store shopping habits.
Coca-Cola is lending its marketing weight to the (RED) charity initiative that raises funds and awareness to help eradicate HIV and AIDS.
American Airlines has launched a campaign to try and reassure customers that their bookings and loyalty programme perks are safe despite filing for bankruptcy to buy time to reorganise its finances.
A new report reveals the extent of the brand safety scandal on brands, with 78% of marketers saying it has hurt their brand’s reputation and 50% that it has impacted brand affinity.
Students become independent consumers for the first time when they go to university so brands that communicate with them in the right way stand to forge long-term relationships with this hard to reach group.
In order to navigate the new connected landscape marketers must follow the ‘5Cs Framework’, which focuses on consumers, connecting, content, commerce and community.
YouTube wants to make it easier for brands to serve up more relevant and personalised ads and measure their offline impact.
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