At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the fair way to determine success, to reallocating budgets, it’s been another busy week. All prompted news and analysis on Marketing Week. Here is my take.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. Brand building, maintaining momentum and marketing fundamentals loomed large this week. All prompted news and analysis on Marketingweek.com. Here is my take.
Rip it up I wouldn’t wish for the difficult decisions many of you are having to make now. However, at some point in the near future you may look back on this time, and take strength from some of the calls you were forced to make. We analysed the virtues of what Mark Ritson referred […]
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. Customer journeys, attitudes and habits loomed large this week. What is happening now and what does the future hold? All questions that prompted news and analysis this week. Here is my take.
Advertising was a topic that loomed large this week. Whether to, in what way, where and when – all questions prompted news and analysis on Marketing Week.
From the challenge of supply, to a new era for innovation, there has been no shortage of news and insight on Marketing Week this week.
Hello and welcome to ‘Your Marketing Week’. At the end of every week, I look at the key stories, offering you my view on what they mean for you and the industry. From the challenge of maintaining creative collaboration in the current climate, to reading the mood of the nation and keeping a much needed […]
Two weeks into working from home for most of you, and one week into near lockdown for us all, it’s again been a week dominated by the coronavirus at Marketing Week.
Every Friday afternoon, I will analyse the key stories of the week, offering you my personal take on what they mean for you, your job and the industry. From the impact of the coronavirus, to the future of loyalty and a deep dive into B2B marketing, it’s been quite the week on Marketingweek.com. Here is my take.