Take CSR to your hearts

Puma CEO Jochen Zeitz is absolutely right when he says CSR is just the start for brands to play a part in the environment (MarketingWeek.co.uk/Puma-CSR).

So few corporations really give a genuine hoot about how they act, how their suppliers operate and how that impacts society. Real sustainability needs to go way beyond CSR and straight into the heart of the entire business.

It takes a great deal of courage to stand up and say you’re going to really take a stand. Hopefully others will begin to take heed.

Justine Clement
via web

Recommended

Your web comments

Marketing Week

Ruth Mortimer’s column on the acceleration of ’Facebook commerce’ generated a wide-ranging debate. Read the column online at mwlinks.co.uk/ RuthFCommerce and see comment extracts below. Facebook commerce is merely a new sales channel. The question it does pose well, however is what will be the sales channels of the future – ie, as we see […]

The digital reorganisation must go beyond marketing

Marketing Week

Your research on how digital is affecting marketing departments’ reorganisation plans (MW 10 March) wasn’t that surprising – except perhaps that it wasn’t 100% of CMOs planning to reorganise their teams. The digital environment demands flexibility, adaptability and evolution and a lot of marketing teams aren’t there yet, so reorganisations will become increasingly commonplace. People […]

Opt-out conundrum

Marketing Week

I agree with Russell Parson’s sentiments that direct marketers have been dealing with the dreaded ’opt-out clause’ for much longer than their digital counterparts and that, as a result, far from leading to a mass opt-out panic, it has led to a vast improvement on both targeting and ROI (’Direct marketing’s experience on opt-out can […]

Comments

    Leave a comment