Take our quiz: what kind of marketer are you?
Find out which business leader you most resemble, and in the process, you’ll be helping us build a detailed picture of how marketers think.
Find out which business leader you most resemble, and in the process, you’ll be helping us build a detailed picture of how marketers think.
Publishers, brands and agencies may fear the Facebook news feed changes will harm their businesses, but they are the right thing to do for users and the company’s long-term value.
The most effective advertising triggers consumers’ emotions, but brands with mundane products find it hard to achieve – with these being the most difficult to get right.
Leeds United last week conspired to create the worst rebrand in history, but the club’s response to fans shows how much passion and character still surrounds a brand languishing far below its competitive peak.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.