Taking humour to the baseline

Marketing agency CCG is celebrating the Wimbledon tennis championships by bringing some summer cheer to marketers who are chained to their desks during the Centre Court excitement.

Direct marketing is certainly taking a novel twist, with everything from giant pretzels to vibrators landing on the Diary’s desk in the last few months.

Now CCG is getting into the spirit by mailing out John McEnroe-style headbands, sporting his vituperative catchphrase “You cannot be serious!” and the chance to win a magnum of champagne in an online competition.

The headband can be used when informed of a paltry pay rise, or next year’s marketing budget, but the Diary thinks it’d be better used as a response mechanism to their expectation that it’ll win them any new business.


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