Taking the guesswork out of restaurant search

Finding the right restaurant can be stressful – especially if a certain someone needs impressing. Patrons either rely on magazine/newspaper reviews, local hype, recommendations or simply choose one and hope for the best. Toptable (www.toptable.co.uk) tries to take some of the uncertainty away by providing reviews, customer ratings, sample menus, recommendations and discounts.

Toptable provides a wide array of useful tools and features to help customers find their ideal restaurant quickly and easily. For example, the search engine lets customers search for a restaurant according to location, price, ambience, cuisine, etc. The results returned are flexible and can be sorted by price, popularity or customer rating. Customers can also get a map of the restaurant’s location, including the nearest Tube station or bus stop. The site also suggests other nearby restaurants of the same type and recommends other similar restaurants.

Restaurant write-ups are clear and give customers useful information such as sample menus, price ranges, group information and dress code. The site also lets customers book the restaurant online.

Customers can be confident when choosing a restaurant because the customers themselves rate and review on Toptable. Ratings are based on service levels, value for money, ambience, value and quality of the toilets. Based on these reviews, customers can then make a more informed decision when booking a restaurant.

Toptable also recommends restaurants, and lists such things as specials, popular restaurants and highly rated and new restaurants. This gives customers more options and encourages them to try other places to eat out, and enhances their dining experience.

In addition to the many useful features, Toptable has easy navigation, clear headings, search always available and good functionality – all contributing to a good user experience.

Usability provided by Webcredible

Recommended

Wickes hands MWO 10m brief

Marketing Week

Wickes Building Supplies has appointed Mortimer Whittaker O’Sullivan to handle its £10m advertising account. It is not clear if there was a pitch and incumbent BDH/TBWA will continue as the retailer’s below-the-line agency. MWO has been given a brief to develop a higher brand profile for the brand and to help accelerate growth. The agency […]

Britvic names ex-EMAP man as marketing director

Marketing Week

Britvic has appointed former EMAP chief marketing officer Simon Stewart as its marketing director. Stewart replaces Andrew Marsden (pictured) who left in July after more than 10 years in the role. Stewart, who leaves EMAP after just seven months, will be responsible for Britvic’s brand marketing, category marketing, innovation, insight, corporate affairs and marketing services […]

Comments

    Leave a comment