The GfK Broadcast Media Survey, which was published this week, claims that TalkSport is the number one commercial radio station with a weekly reach of 6.3 million people. The survey is carried out using an electronic wristwatch measurement system. Under Rajar data, the accepted form of radio audience measure, Classic FM occupies the top spot with a weekly reach of 6.6 million.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.