Ford unveils ‘free fuel’ diesel car incentive

Marketing Week

Ford Motor Company is to offer free fuel for a year to customers who buy a diesel car. The offer is a cross-promotion with BP and loyalty scheme Nectar. Purchasers of a Ford diesel car will receive a fuel card that entitles them to free BP Ultimate diesel petrol for a year for the car […]

Sticking with the obvious choice

Marketing Week

It’s bonfire night tonight (date at the bottom of the page notwithstanding), which is serendipitous, as it falls in the middle of National Toffee Week. As every child knows, fire and toffee go together like bogeys and fingers, so the toffee-smiths at Stoke-on-Trent company Walkers Nonsuch – whose idea the affair was – have chosen […]


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