TalkSport has signed a sponsorship deal with Vauxhall Vans for its Saturday afternoon Premiership football coverage. It is the first time the coverage has been sponsored.
Fishburn Hedges has been appointed by charity Friends of the Elderly to update its brand identity.
Ford Motor Company is to offer free fuel for a year to customers who buy a diesel car. The offer is a cross-promotion with BP and loyalty scheme Nectar. Purchasers of a Ford diesel car will receive a fuel card that entitles them to free BP Ultimate diesel petrol for a year for the car […]
It’s bonfire night tonight (date at the bottom of the page notwithstanding), which is serendipitous, as it falls in the middle of National Toffee Week. As every child knows, fire and toffee go together like bogeys and fingers, so the toffee-smiths at Stoke-on-Trent company Walkers Nonsuch – whose idea the affair was – have chosen […]
More than 20 CMOs and senior marketers have been selected to join the EMEA Fellowship Programme, which aims to prepare marketing leaders for the transition into CEO or similar roles.
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WhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
Walkers is behind April’s most effective ad campaign, winning over the public by tapping into “unspoken behaviour” and scoring high on both long and short-term effectiveness measures, according to The Works study.