TalkTalk is to sponsor Channel 4’s Celebrity Big Brother, which starts on January 6. The deal follows TalkTalk’s sponsorship of Big Brother 5 and will also see Carphone Warehouse’s landline company sponsor the first Big Brother Panto, which launches next week on E4.
Standard Lite, Associated Newspaper’s free lunchtime newspaper for London, has launched but missed its given availability time of 11.30am by 30 minutes. It’s believed the delay was due to heavy traffic and teething problems
CVC Capital Partners has denied it is readying a bid for Trinity Mirror, the newspaper group headed by chief executive Sly Bailey…
The National Exhibition Centre in Birmingham is seeking a marketing and development director. The role involves responsibility for setting strategy and developing the identity of the venue.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.