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Tandem Bank’s CMO on the ‘critical importance’ of combining marketing and ESG
Founded in 2014 as one of the UK’s first digital banks, Tandem’s aim is to provide “fairer and greener” financial services for consumers.
Tandem Bank chief impact and marketing officer Georgina Whalley is calling on other brands to consider combining responsibility for marketing and environmental, social and governance (ESG) under one leader, citing the “critically important” role the new structure is playing for the digital bank.
Whether marketers should take more responsibility for ESG has been a subject of much debate.