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Publicis lands ZTE telecoms launch

Marketing Week

Chinese telecommunications company ZTE has appointed Publicis Shanghai to handle its advertising business with a view to starting project work in the UK. Publicis pitched against Leo Burnett and TBWA/Shanghai to win the account. The state-owned company, China’s largest listed telecoms equipment supplier, was talking to advertising agencies in London earlier this year to boost […]

Masterfoods unveils Cadbury’s Flake rival

Marketing Week

Masterfoods is gearing up to take on Cadbury’s Flake with the launch of an indulgent chocolate bar range aimed at women. Galaxy Promise is due to launch this autumn. The block chocolate range, the company’s major launch for this year, will have a number of variants, including one with a dark chocolate base topped with […]

Blackberry makers appoint marketing director

Marketing Week

Research In Motion, which makes the Blackberry device, has appointed Kevin Lawless as marketing director for the enterprise business unit. Lawless is the former global marketing director for mobile phone manufacturer Sendo. He will report to division vice-president Charmaine Eggbury.

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