Tandem, the Barcelona-based agency, has created a TV ad for lollipop brand Chupa Chups to support its range of sugar-free products. It breaks on June 20. Media planning and buying is through MediaVest Manchester.
Chinese telecommunications company ZTE has appointed Publicis Shanghai to handle its advertising business with a view to starting project work in the UK. Publicis pitched against Leo Burnett and TBWA/Shanghai to win the account. The state-owned company, China’s largest listed telecoms equipment supplier, was talking to advertising agencies in London earlier this year to boost […]
Masterfoods is gearing up to take on Cadbury’s Flake with the launch of an indulgent chocolate bar range aimed at women. Galaxy Promise is due to launch this autumn. The block chocolate range, the company’s major launch for this year, will have a number of variants, including one with a dark chocolate base topped with […]
Research In Motion, which makes the Blackberry device, has appointed Kevin Lawless as marketing director for the enterprise business unit. Lawless is the former global marketing director for mobile phone manufacturer Sendo. He will report to division vice-president Charmaine Eggbury.
The NHS had to act quickly last year after realising people with life threatening conditions such as heart attack and stroke were not going to hospital because of Covid, and marketing played a key role.
Boots’ CFO Michael Snape and CMO Pete Markey agree strong relationships between marketing and finance are built on relentless communication, data and understanding how marketing fits into the broader agenda.
Five years ago, it was viewed by consumers as a “faded old man”. Now KFC is Marketing Week’s Brand of the Year and considered one of the creative success stories of the past 18 months. CMO Jack Hinchliffe explains why the hard work is paying off.
The Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.