Tandem, the Barcelona-based agency, has created a TV ad for lollipop brand Chupa Chups to support its range of sugar-free products. It breaks on June 20. Media planning and buying is through MediaVest Manchester.
ITV Sales has announced that mobile handset brand Nokia will sponsor the second series of The X Factor. The deal was negotiated by SponsorCom.
Paper directories are seen by many as old-fashioned when compared to their online counterparts, but for many small or local businesses they offer a vital link with customers, says Nathalie Kilby
O2’s success since teaming up with Arsenal is proof that sports sponsorship is effective in reaching consumers, but it is the young who are most responsive, with brands failing to make a mark on adults
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.