Directories aim at local targets

Marketing Week

Paper directories are seen by many as old-fashioned when compared to their online counterparts, but for many small or local businesses they offer a vital link with customers, says Nathalie Kilby

Brands fall short of their goal

Marketing Week

O2’s success since teaming up with Arsenal is proof that sports sponsorship is effective in reaching consumers, but it is the young who are most responsive, with brands failing to make a mark on adults


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