Tango Clear plans two new flavours

Britvic is adding two flavours to its “better-for-you” carbonate drink Tango Clear a year after the launch of original Apple & Watermelon Tango Clear.

Britvic is adding two flavours to its “better-for-you” carbonate drink Tango Clear a year after the launch of original Apple & Watermelon Tango Clear.

Tango Clear Orange and Tango Clear Raspberry & White Cranberry – both aimed at health-conscious 18- to 30-year-olds – will come in 330ml cans and 500ml and two-litre bottles.

Their launch coincides with new and simplified labelling for the range to “enhance on-shelf and chiller standout”. The no-added-sugar message is being made larger to highlight the drink’s “healthier” credentials.

Britvic category director Andrew Marsden says the no-added-sugar category has helped reinvigorate the previously declining carbonates sector.

The fruit-flavoured carbonates sector is worth &£359m – which represents a 7% value share of the take-home market.

Marsden says: “Diet, low and no-sugar drinks continue to rise in popularity and will shape the fortunes of not just the fruit-flavoured carbonates sub-category, but the entire soft drinks market in the future.”

In a trading statement yesterday (Tuesday), Britvic said it was confident of delivering full-year results in line with market expectations, but added profitability dropped in the first half of the financial year because of higher energy and raw materials costs.

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